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Using Marketing and Advertising Slogans

By Michelle Ezilon.com Articles Published 10/4/2008 | Advertising

Each and every brand has to have a logo so that the consumers will be able to associate the products or services with a particular company. Not only does a logo offer a visual representation to a particular brand, it also enables brand recognition. These days, each and every business firm realizes the importance of a logo for its company and they are now creating their own company logo to market their goods and services. However, apart from the logo it is also important to have proper marketing and advertising slogans for the products or services so that the slogans can give long lasting impression on the minds of the consumers.

In this cut-throat competition, simply having a logo is not enough. You need to have an advertising slogan because this slogan would be imprinted on the minds of the masses and they will be able to recognize and relate your product with your company. In addition, marketing and advertising slogans are considered to be vital if you want to make your presence felt in the market.

For many years, companies have been making use of slogans along with their respective company logos to advertise their goods and services. Your advertising slogan can be in the form of a brand slogan or simply a slogan. Usually, the slogan is always changing but this depends on the advertising campaign of your company. If your company is selling its products worldwide then you need to think of different slogans for the different countries so that people living in different parts of the world can associate your products with the country-specific slogan. Slogans are affected by a number of external events and it changes once in a while. Usually, a company will not change its slogan until and unless the need for a change arises. The marketing and advertising slogans help in building the brand over time.

You can come up with a good and effective slogan only when you research properly. Needless to say, you also need to be creative so that you can come up with a good slogan for your company. A slogan is considered to be good if it can draw the attention of the viewers immediately. When you are thinking of a slogan for your company, make sure that you choose simple yet witty line so that it can immediately hold the attention of the consumers. You can even consider mentioning the benefits of your service or product in the slogan. Basically, you have to think of a slogan that will make the consumers feel good after reading it. Your slogan will be influenced by the product or services that you are selling and it will also depend on the competition.

The marketing and advertising slogan is your company’s investment because it will help to increase your share in the market. With a good slogan, you can improve your sales and make a name for your company in the market.