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Difference between Marketing and Advertising

By Michelle Ezilon.com Articles Published 10/4/2008 | Advertising , Marketing

There are many people who do not know the difference between the marketing and advertising. In this piece of writing, we are going to talk about the difference between these two methods that are used by the business firms.

Both marketing as well as advertising are very important and even though some people use these two terms interchangeably, you will find that there is a huge different between these two terms. Marketing refers to the procedure that is used by the business firm to introduce its good and services in the market. Advertising, on the other hand, is something that has been adopted by the firm to make its products or services look attractive in the eyes of the consumers in order to encourage them to buy.

In very simple words, advertising is a part of the marketing process that involves spreading out information about your company’s products or services to the potential consumers. Of all the various marketing plans, advertising is perhaps the most expensive part of marketing because it involves spending a huge amount of money to make your target market acknowledge the presence of your goods or services. Without marketing, there can not be advertising because advertising is a component of marketing.

Marketing means the process taken to identify your potential market so that you know who you will be targeting. On the other hand, advertising refers to drawing the attention of the target market so that they will be aware of the products that you are offering for sale. Both of them are vital for the growth and development of a business firm and without them; a business can not thrive and succeed. If you want your company to increase its sales and earn more income then you will have to carry out marketing as well as advertising so that you can reap maximum benefits.

Marketing is considered to be a process that creates brand awareness and product awareness. However, advertising is a part of marketing that consists of informing the consumers about your products or services. The main objective of advertising is to make the consumers aware of the services or products that you are offering to them. Marketing comes first and then advertising follows. After you have planned a good marketing strategy, you should then take necessary steps for advertising. While marketing and advertising are different, it is to be noted that a business will not be able to succeed without any one of them. If you want your company to be successful, you will have to properly make use of marketing and advertising.

After reading this article, I hope you have no doubts about the differences between marketing and advertising. Both are crucial to a business firm and both are different too!