Why People Keep Business Cards
By Katie Marcus
Published 12/31/1969 | Marketing
There are companies that use generic business card printing. These are the 'one size fits all' business cards, which are issued to you after being hired.
All you need to do is write your name on it and Voila! You have a personal business card. Fast and painless! However, what does that practice convey? That is right. You have just been welcomed to the glorious era of mass production! Anyone who receives such a generic card would cower from the prospects of being approached or talked to by a dispensable member of the company.
Now, if you want to change this impression, I suggest that you look into custom business cards. Custom business cards make your business card printing not just part of your table or organizer clutter. This is very important because you want your card to stand out, to look different from the rest. To be different and to stand out among all the other business cards ensures that your card is kept, filed, and actually used when potential clients need your product or service.
Apart from your card being visually appealing, there are other reasons why people keep the cards. Know the reasons to guide you when you go about designing your custom business card printing:
First, it is not you but your contacts. Sometimes people keep your custom business cards not because they want to deal with you in the future, but for the reason that you are in the field where they need contacts. For instance, people who are looking for the services of architects or engineers might think that you can link them if you are a vendor of construction materials. Do you see the connection?
Other people keep business cards because they know somebody who probably needs your product or service. A neighbor is looking for a plumber and you happen to meet a plumber in one church activity. Chances are you would keep the business card of your new acquaintance for the simple reason that your friendly neighbor needs one.
From a business point of view, here is a piece of advice, never discriminate about potential clients. Yes, he may not look like a person who could afford an upscale condominium but his prosperous high school friend might be looking for one.
Finally, as flimsy as it is, sometimes people keep cards because that person who handed it to them is just uhmm…cute. They have nothing to do with the business or any prospects of doing one in the future but they can surely feign interest. I am sure you would not mind if you fall into this category.