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What exactly is Pay per click (PPC) and which is the best strategy?

By Brown Ezilon.com Articles Published 06/7/2009 | Internet

Pay per click is an advertising strategy, where a website or blog hosts other website ads under the form of banners or other such advertising models. If you decide to host such a website you get paid each time a visitor clicks on the ad, which appears on your website or blog.

You can choose from a multitude of providers using PPC; though Yahoo! Google AdWords and Microsoft adCenter are definitely the three operators that have the largest network schemes as PPC is becoming more and more popular as a means to earn extra revenue.

Just think of the billions of people who visit the Internet, and this market is showing no signs of weakening; on the contrary it is increasing every year. For this reason advertising agents favor this kind of strategy offering a great possibility for each of us with a good blog or website and the correct SEO, to earn good money.

Now here is where you have to choose. Do you want to drive traffic towards your personal blog or website, or do you want to get paid for advertising banners on your own website or blog? If you are just getting started and you need to drive traffic towards your website, it might be a good idea to advertise on a larger website with a large audience. The advantage is that you will get many more visitors than you would do on your own, and that the people clicking onto your website must stay for at least ten seconds for your hosting website to be paid. If this is your choice then it is important to invest correctly and choose from the larger advertising programs mentioned earlier, for these will guarantee a larger audience for targeted for your needs.

If what you are aiming at is getting paid for hosting another website or blog, then you will have to optimize your keywords in order to attract as much traffic as possible, otherwise websites will simply not choose you as a host.

When you do advertise on other websites you are restricted on the style, type and number of words you can use in your ad, and this is not always easy to implement. So it might be a good idea to have your PPC campaign structured by a professional SEO service; this is also true when building your own website or blog, the on start is never straightforward and there are many tricks only professionals are really into.

So before starting any advertising campaign through PPC or hoping to earn as a hosting website, get organized beforehand in order to avoid wasting time and money.