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Three basic methods to approach online advertising

By Brown Ezilon.com Articles Published 08/29/2009 | Advertising

Lets face it, nowadays if you want to promote your business, be it product distribution or services, the only real way to go about it is through online advertising. Nearly everyone goes onto the Internet to search for products or services before they purchase anything, it is now an automatic approach and it is accessible to all.


Therefore for those planning to advertise, Internet is the key to success, offering numerous cost effective methods to online advertising. The real problem nowadays is choosing amongst all these possibilities, so here are three basic methods for a secure and straightforward approach to advertising online.


Search Engine Optimization is the first method that comes in mind when referring to research of services and businesses online. It is a gradual but reliable method to drive traffic towards your website, through the use of keywords that will match your website when viewers are searching online. You will therefore have to optimize your SEO technique in order to drive as much traffic to your website as possible, this is free advertising for you, although you will have to read up on how to work with SEO research methods. You may also choose to pay a specialized web developer, who will handle this research method and drive immediate traffic to your website without wasting time.


Everyone has heard of pay-per-click advertising, which is probably the easiest approach to online marketing, this is where larger search engines including, Yahoo and Google offer very effective platforms for you to advertise with. Adwords is another simpler search engine, which will allow you to organize your research method geographically and using keywords. You simply create basic ads, which are attached to various sites, in order to be visualized as extensively as possible. Every time someone clicks on your advertisement you are paid, although you have an initial investment at the start of the program.


The third method is link exchanging, where you exchange links with another website. This is a good way to increase your audience, for when websites are linked to one another search engines favor these as opposed to others, so they will appear before those who are not linked. The reason for this is that they are more credible than lone websites, as they share their services with others who believe in their effectiveness and credibility. Therefore, the more websites you are linked up to, the more visitors you will receive on your website. Finding suitable websites to link up with is simple really, just look into community websites, business affiliates or associations and ask for a link exchange.


Online advertising can be quite straightforward, you just need some beginners knowledge concerning basic HTLM and SEO techniques and keep to the three fundamental methods listed above.