The way to get your target clients into giving you a good impression is to let them know that you make things happen as well as provide solutions to problems. You need to convey in your message that you can be relied upon.
You have to let them know that you can provide them and prospects as well, the solution to help them answer their issues and concerns. In addition, the way to make them see how you can do a good job of giving solutions is by how you market yourself.
When you market yourself well in your booklet printing, flyers printing, and even in your print custom booklets for example, first, you have to consider putting your best foot forward. Always. Write a copy, whether it is in your booklet printing or sales letter that shows your knowledge and expertise in your field. Make them want to get to know you so you can explain to them further how you can be relied on to produce solutions every time. Then consider giving them what they want as opposed to forcing on them what you assume to be the things they need.
Second, do write a tight message. This means getting rid of all the unnecessary words that only clutter rather than emphasize what you want to say to your target audience. Always make sure that you delete the words that will not change your meaning even if you take them out of your copy. The lesser words you have in your marketing copy, the easier it would be for your target clients to understand your print custom booklets for one.
Third, be specific. Do not be too general. If you can give them the solution to their needs and that you are the only who can do so, then show them how. Tell them how you get things done and show them how your attention-to-detail can get them the best customer service in this planet.
Lastly, proofread, proofread, and proofread. Make sure to read your copy and edit it before you get your provider to print custom booklets for example. Nothing makes your target clients to lose attention than having to read marketing copy that is full of grammatical errors and incorrect spellings.
If you want your target clients to read your message and eventually keep it, make sure that you write a very powerful and tight marketing message. When you are prospecting, it is expected that you give your target clients your best so they can be persuaded to give you what you are asking for.