The commercial industry could not be more competitive with everybody trying to outdo each other even if they are in a different niche altogether. As a marketer, you need to generate leads.
You need to make sure to get as many possible prospects as you can. Hence, you need to be more resourceful when it comes to getting ahead in your industry, in every way possible. The bottom line is to have yourself an effective marketing campaign that can help you make a sale, which in turn earns money in spite of the stiff competition.
As a business owner and marketer, you know for a fact that practically everybody who is in the commercial industry is a competition. Add to that whatever you are offering, almost everybody have the same offer. If you are using custom catalogs for your collaterals, no doubt that your competition have used it one way or another. What you can do, your competition can also do it. So how will your target clients choose? More than the features, your clients and prospects will choose based on how you present your products and services.
That is right. Your target clients will choose you if you give them a good package. It is all in the packaging really. It is on how your target clients perceive your offer that would make them try out your product or service. The very essence of good marketing is making it possible for you to present your products and services in a way that would be irresistible to your target audience. Say, you are designing your catalog printing for your collateral. You can only be effective if you can present your custom catalogs in a way that your target clients would perceive that what you offer them is the best there is in the market.
Good packaging then is making your target clients see the benefits of dealing with you. Ensuring your target clients that you are the only one who can provide the solution to their problem is the best way to get them to consider your offer. If you find the very thing that would solve a particular issue or need of your target clients, you are more than likely to attract these people like bees to honey.
One final note: just make sure that you are able to deliver on your offer. Even with the best packaging and message, if you cannot walk the talk, you will be left with not only zero sales, but also your reputation will precede you wherever you go. Word-of-mouth can be your ally when promoting yourself, but it can also be your enemy when you do not deliver what you promised.