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Summing up MLM

By Charles Hopkins Published 05/7/2006 | Home Based Business

What is an MLM business?

Multi-level marketing or MLM has been around for sometime now and it is here to stay for some time more. Basically MLM business is about being a distributor for a company, where for every product you sell, you get a commission. Many companies like Amway, Avon and Herbalife sale directly to the consumers bypassing the retail stores. If you are an agent of any of these companies, you can use your network to make the sales.

Are all MLMs scams?

With the passage of time most of the so called companies that claim to be in the MLM business are nothing but fake companies trying to siphon money from you. They will often sell you dreams of making huge profits overnight. Those dreams never come true. However, not all MLM companies are fraudulent and some do serious business. It is up to you to stick to the better companies. Not only are they safer to deal with, but they also extend all kinds of help and training that you may need to run your business successfully.

How to be successful in MLM business?

Although companies claim that you can make thousands of dollars everyday without any effort the truth is quite different. First of all, you need to put in a lot of effort. Its not about just putting up your website and sitting back while you make the profits. It needs you to follow up on your leads, constantly be in touch with your consumers and motivate your down line. Without this basic effort you will never be able to really make anything out of the MLM business.

It is also not true that you can make a fortune overnight. The returns initially are generally low and you have to invest a significant amount of time to have the best returns. It is only the people with already an established network who can hope to have big returns from the outset. Even then they can expect about something around 2000 per month.

What is a down line?

Down line is basically having people working for you who are also sellers. Their sales would boost your income. MLM works in a tree structure. The more you branch out the better are your chances for making a profit.

However there are things to consider. Since people in your down line would be working for you, their commission would be lesser than yours. So, many of the members in your Down line might just drop out. Motivating your down line and making them stick together is crucial to the success of your MLM business.

What are MLM leads?

Many companies sell you leads for you to get in touch with prospective buyers. However most of these leads end up helping you in no way. If you think you need proper leads, check out a few things before you buy them. First of all, the leads should be exclusive to you. Secondly, they should be fresh leads and not dating back months. You should also consider the quality of leads. It is much more helpful if you have leads that come with phone numbers and mailing addresses than just with the name of the person and his email.