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Ten MLM Startup tips

By Charles Hopkins Published 05/7/2006 | Home Based Business

Millions flourish on MLM doing the right things, while millions of others languish for some time and move on to what suits them better. What is the secret that yields prosperity to one and disappoints another? Here are some tips to help you strike the right key in MLM.

First, realize that MLM is not about selling the goods. It's about creating down lines. Widen your social network enough that you have a large pool of prospective recruits from which you can choose the most promising ones. Get out and socialize; strike up dialogues without being too obvious at first. Learn to estimate people from a brief ten-minute conversation.

Secondly, you need to be immersed in MLM work if you are to achieve anything even remotely like the future you see for yourself. You need to give it your best and devote lots of time and effort to creating, maintaining and encouraging a successful down line. But beware no business can be a human being's entire life. Do not become a pain to your friends and relations. In family gatherings and meetings with old friends, talk about other things unless someone actually asks you the details of your job. And even when they do, it's best to try to speak neutrally and avoid pick-up lines.

Thirdly, know everything there is to know about the product and the distributor. Though selling the product isn't the main thing, still it won't look good at all to be unable to answer your prospect's questions. Study long and hard to keep all the info at your fingertips.

Next, you need to realize that MLM does not run like conventional business. If you're the boss of your own little conventional setup, you can hire and fire anyone you like. You don't need to be good to them. But in MLM, your business depends on your down line. Here, it's not so much about you as it is about the system of which you're only a part. Your fortunes depend on how lively their performance is, and you can drive that up by being nice to them and blowing their trumpet now and then.

Also, MLM demands 100 uptime. If you're unable to work for a single day, you not only lose your profits, but also let down hundreds of other people who depend on your work, up and down the line. So get a backup plan in place for times like this. Get someone your spouse or another family member perhaps who can stand in for you when you're down with flu. Give them training in the fundamentals.

Do not underestimate the common sense of common people. Remember that your prospective recruits can sense most of the moods and mood variations in you. If you're trying to get someone to join your business, try to be as genuinely kind and sincere as possible. You'll see how this dramatically increases your chances of scoring hits.

You're in MLM for selfish motives, of course you want to make money out of it. That's nice and ok, everyone in the capitalistic world is trying to do just that. But don't let that eclipse the sense in you that by recruiting new people, you might be about to change their lives forever. Include that feeling in your speech when you're fishing for new recruits. Remember, people aren't interested in making you rich. They'll only join if you can somehow make them see that they're doing it for themselves.

Do not be disheartened by rude rejections when you're cold calling on prospects. Ask the most successful people in MLM about their early experiences. You'll be surprised to find how much they had to suffer in the early days. Success is literally built on failure in MLM.

Do not talk, talk, and talk. Real successful MLM people listen more than they shoot off their mouths. Be a good listener and learn to appreciate the individual situations and problems of your down liners. A successful recruiter and boss in MLM is one who listens to his clients' problems.

Be humble and approachable. Rather than trying to ram into their heads what is good for them (and for you), try to ask their help in this 'interesting new line that you're exploring'. You'll be amazed how often this works.