Copy writing requires several specific skills which must be inserted into the articles and written content. Initially you must learn how to target your readers, your written material must relate to the market you wish to cover. In short, you must get to know who you're dealing with and talk to them in their language, in order for them to be able to 'connect' with you. In fact you should be aiming at relating to readers as if you were actually talking to them personally. After all almost everyone likes to feel you're interested in them, so try and produce a sales copy that seems to speak to each one personally.
The importance of a headline is crucial, it's the first thing the audience will see. It has to be a bomber! Must grab your readers' attention straight away and keep them there. Remember if you can't attract their immediate attention, the effort spent in writing a whole sales copy will just not be worthwhile.
Try and be as direct and clear as possible, people generally get tired of reading long sentences that are difficult to follow, try and develop a concise and personal writing style, which readers will recognize and learn to relate to.
Then of course you must spend time boasting the rewards and benefits people will gain from your product or service. Most people will not bother with websites that have nothing to offer and those which they cannot gain something from. It is essential to promote your service or product so that readers feel that they will actually be benefiting from you. Try and find the right balance between promoting the products and giving clear and useful information.
Finally you must keep your website updated, provide fresh copies, updates, testimonials (people like those!) anything that will keep your website active and up to date. If you want readers or potential clients to come back to visit your website, you must provide new and interesting material. If when they come back they see the same things they saw a week ago, they will just be put off!
A good copy written website will lead to a successful turnover of number of potential clients.