Cost Of Direct Mail Marketing
By Michelle L
Published 09/21/2009 | Direct Mail
Every businessman is aware that in order to succeed in business, they will need some kind of marketing strategy or the other. When it comes to marketing, you can consider opting for direct mail marketing because it is a great form of marketing. Unfortunately, not many businesses make use of this form of marketing. The main reason why many people do not opt for direct mail marketing is because they think that this form of marketing is expensive and they do not wish to incur so much money. There is no doubt that direct mail marketing have costs but before you ignore this marketing, why donít you first try to find out the cost of this form of marketing first.
While people may think that the cost of direct marketing is a lot, it is not that much that small businesses would not be able to afford it. Actually, I feel that the cost of this kind of marketing will depend on the price of the paper that you use for printing the newsletters, catalogs, etc. You can save a lot of money by using cheaper paper quality. However, make sure that the quality of the paper is not too cheap because your potential customers will not be impressed by newsletters, or catalogs made from cheap quality papers.
The cost of your direct mail marketing campaign will also be influenced by your mailing list. How are you going to get the contact information of the people that you wish to include in your mailing list? This is something that will affect the cost of your direct marketing campaign. If you go to a direct mailing list broker, then you will have so spend a lot of money but if you choose to create the mailing list by yourself then you will not have to spend so much money.
The postage service also accounts for the cost of your direct mail marketing campaign. If the weight of the mails that you are sending is a lot, then you can expect to pay more money for the postage service. The paper and designs used by you to create the direct mails can directly affect the cost of your postal service. So if you want to keep the cost of postage low, then you should make sure that the paper used is not too heavy and the designs are not too bulky.
These are some of the things that you should keep in mind if you do not want to spend so much money on direct mail marketing. Following these tips will keep the cost low.