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Direct Mail Tips

By Michelle L Published 09/21/2009 | Direct Mail


It is true that the designs for your post card or flyer have to be good but what is more important is that the direct mail marketing plan that you have made should be effective. In this piece of writing, you are going to learn about some effective tips that can help you in your direct mail marketing campaign.

1.    First of all, you should make a list of potential customers living in different localities. I would advise you to find out about the potential clients in each of your delivery area. If you are delivering the direct mails to people living areas where there are condos and apartments then it is important that you have enough mails for everyone living in that particular area. Having knowledge about every delivery areas would be of great use to you.
2.    If you have not created your mailing list or if there arenít many people in the list, then you should first come up with a long list of people before you send the mails to them. One great way to get the names and addresses of potential customers would be to go to a direct mailing list broker. He will supply the names and contact information of your target market to you for a fee.
3.    Make sure that you employ the printing services of a firm that can offer you high quality prints. You should never opt for low printing quality because your flyers may not have the desired effect. If you think that cutting cost on printing can save you money then let me tell you that if you come up with low quality flyers or catalogs, then you may end up suffering a loss in the future.
4.    When it comes to the designs of the flyers, you should always ensure that you have hired an expert designer. Make sure that the flyer designer that you selected can offer you what you want. If the present designer that you have hired can not give you what you are looking for, look for another designer instead.
5.    Once you have the flyers ready, make sure that you mail the same to the people in your mailing list. One thing that you should keep in mind is that you should send the flyers, catalogs or newsletters to your potential customers and existing customers on a regular basis. Direct mail marketing is an on-going marketing campaign; it is not a one-time only campaign.