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Introduction To Ecommerce

By Michelle L Published 09/24/2009 | ECommerce


Ecommerce or electronic commerce is one division of electronic business and it basically means carrying out transactions over the internet. It is also commonly referred to as electronic marketing. Basically, this is the kind of business that takes place online and physical as well as virtual goods (like content) are brought and sold. I am sure you are aware that an increasing number of people are now buying and selling things online. The internet stores are offering different kinds of incentives to the online shoppers such as more discounts, more products and most importantly, the online shops will deliver the products straight to your doorstep. These are some of the main reasons why ecommerce is so popular.

Electronic commerce consists of electronic mail or email, electronic data interchange, intranet, extranet, internet, electronic catalogues, electronic messaging and electronic trading. Ecommerce can be divided in to three groups:

  1. B2B or buying and selling between business firms.
  2. EDO or Electronic Data Interchange.
  3. Online stores.

There are many advantages of ecommerce and some of the benefits of this kind of marketing are:

  • Expanding a company’s market share.
  • Reducing the cost of transactions.
  • Convenience to the buyers in terms of shopping online.
  • To make the supply chain management more effective.
  • The cost of hosting an ecommerce website is not much and you will only have to pay for it once a year.
  • An online seller does not have to employ many employees to carry out a business online.

Most of the things that is possible in the real world, electronic commerce covers them all. There was a time when ecommerce needed personal security certificate and expensive interface. However, these are not necessary at present. Different kinds of hosting services offer virtual storefronts to those who wish to sell products online. You can sell your products on yahoo or eBay, if you are new to the virtual world. It is true that there was a time when people used to be scared of buying things online but this has changed in the last couple of years because of improved technology.

Ecommerce is here to stay because it is a very convenient form of shopping. These days, more and more people prefer convenience and as a result of this, the number of people shopping online has increased by leaps and bounds. While ecommerce is very successful at present, experts believe that in the next few years the popularity of ecommerce will increase furthermore.