Just as you get people who analyze the market to figure out the best style to use and places to send them to. All you have left is the actual printing, and then you are done. How much do you know about what goes into printing?
Almost every other part of marketing you are likely to have a closer hand in. Whoever is designing your ads are likely to keep you closely posted on the process, just as the research that goes into where your marketing should focus will be handed to you.
However, what exactly do you know about the printing process? You are not likely to have access to the kind of equipment a printing company uses, and printing at your office will not be anything like the printing a printing company is going to do.
This is the part of marketing that is hard for a company to really understand unless they do outside research into the field, and many people are not willing to take the time to do so.
What happens is a lot of companies end up using a printing method that is not best for them, or do not look into the best ways to save money.
Here is a tip: the bigger your printing order is the better the odds that offset printing is going to be the best method of printing for you. Offset printing is what any company who needs to have a large order and has the time needed to print them is going to use. This kind of printing is not the fastest kind you can get, but for large orders, it is by far the most cost effective.
The process involves creating a plate with your designs on them that are run through the printer, creating as many copies as you need. Nevertheless, here is what happens: the initial cost for offset printing is a lot higher than other forms of printing, such as digital printing. If a company does not know all the details, they look too much at the initial cost and not at the cost per number printing.
The more copies you print the better the deal, while with other methods such as digital printing the exact opposite is going to be the case. Of course, if you have a small order to begin with than the initial lower costs of digital will work better for you, but when those orders get up into the hundreds or even thousands, offset printing should be your first and only stop.
All it takes is a little knowledge of the field to know what will serve your needs, but if you do not know what is out there you cannot know how it can help you the most.
Katie Marcus writes about the offset printing technologies used by businesses for their marketing and advertising campaigns.