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Various Kinds Of Marketing Alternatives For A Small Business

By Michelle L Published 12/13/2009 | Marketing


As the owner a small business, you must have spent a lot of time looking for the best ways to attract customers. In fact, I am sure you are still looking for the new techniques to market your products to your target market right now. Am I not right? One thing you should keep in mind is that marketing can either be a stressful job or it can be a fun one. Now the good news is that you can make your marketing effort a fun-filled one of a stressful one. To make the campaign a success, you should make sure that you are making use of the right kind of marketing technique for your business. Do not choose different kinds of techniques to attract potential customers because this way you will not only end up spending a lot of money but you will also not be able to give each of the methods your hundred percent.

Given below are some of the kinds of marketing that you can consider if you wish to carry out a marketing campaign for your business:

  1. Social media marketing- This is basically a new concept and in this kind of marketing, you can make use of the social media websites to market your products or services or your company as a whole. It is also a good idea to create a blog to attract readers and enhance your sales. The drawback to this kind of marketing is that you will be sending out your marketing information to many individuals who are not interested in what you have to offer. If you are thinking of creating a blog then make sure that you update it on a regular basis.
  2. Targeted marketing- Targeted marketing is the type of marketing where you market your products living in certain demographic. In other words, you market your products to individuals in a particular area. On the other hand targeted marketing also refers to that kind of marketing where you target those people of a certain age group.  
  3. Blanket marketing- This is the kind of marketing that generally large business enterprises make use of. This is the kind of technique where you spend money to advertise your company or product to everyone. Many companies prefer to carry out blanket marketing in newspapers and magazines. Almost everyone can see your ads and therefore, you can reach out to a large number of people through this technique.