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Benefits to Using RSS

By Charles Hopkins Published 06/1/2006 | Webmastering
RSS stands for Really Simple Syndication. It is a method developed to allow webmasters and online publishers to syndicate their contents easily to other webmasters. For example, if you use RSS to publish your ezine, then other webmasters can easily use RSS to display your ezine/content on their website - automatically.

Without RSS, if a webmaster saw an interesting article and wanted to display it on his site, he would need to copy that article and paste it into an HTML file on his own website. This is a very time consuming and tedious process. However, with RSS, all the cutting and pasting can be eliminated and this process can be automated with RSS software.

RSS is very new. The latest wave started in 2004 (although its been around since the late 90s, but was only in use by the real geeks). One news release from summer of 2004 is quoted as saying, Google is considering renewing support for the popular RSS Web publishing format in some of its services. This marks the latest twist in a burgeoning standards war over technology that could change how people read the news. Even the giants such as Microsoft, eBay and Yahoo embrace the RSS syndication format.

Yet there are currently many webmasters and zine publishers still doing it the old way. Companies that don't have an RSS approach in place yet might need to reevaluate the way they are doing business. Their competitors will probably have already implemented some level of RSS support in their web sites. An innovative marketing channel has opened up allowing you to market your products and services. With more and more people using RSS, the market potential is endless.

RSS has thus far, proven itself as becoming the preferred method of distributing news and information online. Those in the know are subscribing to RSS feeds to read news online and to receive the latest updates from their preferred publishers. If you publish a newsletter, you now have another conduit to distribute your news to thousands of readers! Who doesnt want that?

Not only is RSS easy to use, it also affords you free targeted traffic without any additional efforts. In order for your business to be successful, you need traffic to your website, and lots of it. You need to grab a hold of the people who are interested in your products and services. It doesnt matter how good your products and services are if no one visits your site. One solution to drive traffic to your site is SEO. You can spend countless hours or spend large amounts of your budget to hire a search optimization expert. Or you can use RSS to glean similar results.

With little effort you can easily add and display your articles in hundreds of websites - automatically! What could be better than automatic feeds while you sleep! You can stop the tedious article submissions. Whats more is with RSS, youll be adding fresh, relevant content on your website. Change the content daily if you prefer. It really is simple. Now Yahoo even has a free RSS directory.

So what are you waiting for? Get with the program!