The first issue to have clear when deciding on your brand name strategy is that a logo or brand name is the key point of your business. A brand name is what will make the success of a venture, it is the symbol people will recognize when approaching your business. If it is a bad brand name or logo then you are heading for a failing business.
An unprofessional looking logo will result in a bad image for your company, so you will find it hard trying to convince potential customers that you are in reality very professional. At this point you will have to decide whether you are prepared to invest for a professional look and hire a company who can help you create the perfect brand name or take care of the design yourself.
So what happens if you hire a company to design your logo? First of all you have to decide if your budget can afford the extra expense, but if you do decide to hire a company you will be giving them the load of finding a brand name for you and this may alleviate you in order to get on with other issues in your business.
When they do finally hand you over the logo for your company do not simply accept it as good, although it may seem so at first. Make sure it does fit your companys characteristics and that it is indeed of good quality. The first issue you should investigate is whether the logo clearly indicates the market you are targeting. If it does not immediately hit you as relevant, then you have a big problem.
When looking at your logo your market niche should be evident, for this is the most important information that a logo should convey. If people cannot immediately associate you to a certain specific market then you are wasting your money on the logo.
Before hiring a company for the creation of your logo, always check their portfolio to determine their credibility and creativity. Obviously a good company will be able to provide all the creativity that most of us would be lacking in. Although this can be an asset they may neglect the market relevance, which you as a business are probably would not.
However, if you decide to create the logo for your company yourself, you really should determine whether or not you are qualified to do so. Creating brand names and logos does require a certain artistic and designing ability. So ask yourself if you really do have the ability to create your businesss image. After all you do not want to start off on the bad foot by coming up with a poor quality logo, hence convey a poor quality image of your company.
If you are sure you can do it by yourself, you may like to find some help in some free software tools that are available on the Internet for help. The advantage will be that these will help you create more professional looking logo; however others may have used the same software and created similar images.
Keep in mind that a logo has to be unique, of high quality and impress your future clients.