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How Advertising Software Programs Can Help Manage a Small Business

By Brown Ezilon.com Articles Published 11/13/2010 | Accounting

Software programs can really help organize the advertising of a small business or even an ad agency and make marketing easier. Nowadays you can find numerous software providers that offer more and more sophisticated solutions for running more complex advertising campaigns providing ideal tools for advertisers.

These new enhanced programs help business through quite a number of processes, such as tracking artwork, scheduling and result reporting. There are so many advantages with these new advertising software programs that they are probably the solution for future advertising.

Some of the more effective solutions they provide are:

         Scheduling and traffic control. The software tracks ads electronically along the various steps of the creative process and allows you to view essential deadlines.

         Budget tracking. With this advertising software you can allow access to all media buyers and graphic designers into the budget program.

         Approvals and online proofing tools. The experts who have to make decisions for certain advertisements can proof ads when they wish and give immediate approval through the softwares portal. This avoids needless time wasting, which sometimes occurs when these have to go through approval processes.

         Time tracking and resource. This is an essential tool that comes with many advertising programs and provides a breakdown of project expenses. This can help you run your budget more efficiently for other advertising campaigns you have in mind for the future.

There is some very useful advertising software that is more adapted for advertising agencies, allowing to streamline projects from beginning to end. Furthermore, numerous other departments within the agency can join in and help on projects, resulting in enhanced traffic and schedules.

Amongst the best software more specifically aimed at advertising agency you can find RoboHead, Creative project Manager and JobOrder. All three of these programs allow agencies to schedule and organize workflow management, time tracking, online proofing and collaboration. With these you can almost all your agencys needs, cutting down on costs and time lapses.

Some valuable software programs for production offer various options for creative departments. Here they can share ad mockups and storyboards with the ad sales department and their clients. You can also find other programs that offer production schedules and budgeting tools StoryBoard Artist and Saepio Technologies.

However, before you do purchase any advertising software you will have to determine whether you want a web-based advertising software or if you wish to use your network to manage the software. The former will allow you to have a direct contact with your clients, vendors and employees.

New advertising has to be implemented correctly and all you staff has to be trained in order to be able to operate the program at its best, for you want to avoid implementation errors that can be costly for your business.

You will find that with an effective advertising software program you will considerably reduce risk of human error and chances of missing deadlines and losing projects. You may contact the online support and representatives that will assist you for training and implementation of the new program.