Many companies have strategic branding teams to try and market their products or services in the best possible way. They spend thousands each year in surveying the market and trends in order to come out with the best possible brand that will bring the largest amount of customers possible. The truth is that in-house branding can also do wonders for advertising your company and is in fact the epicenter of a promotional strategy.
If you start promoting your own product within the company walls, this in itself is a silent statement that tells your employees and management that you really believe in what you sell. If you tell them that you are sure of the quality of your product then they will be too, and they will put in that extra effort it takes to get the harmony a company needs to strive on.
Start by using branding items such as coffee cups, a product which everyone uses. Pens and pencils or business cards are common items and they do not have such a promotional impact as coffee mugs do. This is because they are not as personal and are now so commonly used that people hardly notice them anymore.
Place your coffee mugs in strategic areas of your business building; in the meeting rooms and break rooms as well as in offices to use as pen holders. You can also use coffee mugs with your brand name and add the extra touch of adding your staffs names or have mugs made with my favorite client on them for your visitors. This special attention will be appreciated and also remembered by both clients and personnel, who are those that can provide you with the best publicity for your company.
The coffee mugs as well as umbrellas, t-shirts and other useful and more personal items are ideal for an effective branding. You should use products that are flexible and commonly used by your staff and likely customers. These coffee mugs and other useful items are the perfect way to start your in-house branding because they are useful and they are easily identifiable. You can also create a great custom logo that will make a greater impact on your branding strategy with the mugs. People visiting from the outside will realize that you invest in all domains of your company and consider everyone, including those who work for you. This will have a positive impact on the way your customers may judge you and they will appreciate you for being an all-round business man or woman.
The fact that you do not need to make such a fuss of your brand name as some companies do to promote their products, will prove to your customers that you do not think it is necessary to do so. You believe in your product or service and do not need to prove it by making a loud statement about it because you do not need to.