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How do Outdoor Banners Differ From Indoor Banners?

By Brown Ezilon.com Articles Published 03/17/2011 | Indoor Advertising

Banners have nowadays become more popular and indeed in fashion within the advertising industry. You can notice banners everywhere you go be it outdoors or indoors and they have become one of the favorite methods to pass along promotional messages to the public. They are also very effective and an excellent way to convey your message and attract potential clients to your business.

Just like the other industries the advertising world follows trends and fashions and banners are indeed quite fashionable at the moment. You can find outdoor banners wrapped around buildings in the city or hanging from high structures. You may even see them along the road or on streets as well as football or athletic stadiums. Big outdoor banners attract a lot of attention and with attractive colors and images of all shapes and sizes; some can really be eye catchers.

Indoor banners are those advertising banners you find inside closed environments. You will often find indoor banners in shopping centers, schools or churches. These indoor banners target specific groups of people who visit these places and as opposed to outdoor banners aim at catching the attention of a certain type of public. Those in schools will target children and parents while those in shopping centers are there to attract the public in general depending on where the shopping center is located. Shopping centers that are situated on the outskirts of the town will relate to families and middle to upper class people, while downtown shopping centers are frequented by the working class and upper class.

Most outdoor banners are made to last as they are exposed to the elements of weather and corrosion and should be able to withstand wind and rain as well as the fading effect the sun may cause the banners. Special banners made out of mesh fabrics are used specifically for windy locations as the small openings let the wind through the banners without tearing them.

Indoor banners are made out of fabric for they do not need to be as resistant as outdoor ones. Fabric renders banners more suitable for areas with bright lights, which may reflect off card or paper making the print difficult to decipher. It also has a soft effect that renders it more attractive to the eye and will hang nicely and can be wrapped around pillars or other structures without creasing. Being indoors these banners will last for a long time and will serve your advertising purpose perfectly.

Banners are perfect for creative indoor advertising, for they give you the possibility to create impressive and eye catching advertising tools that will receive immediate returns for your sales and popularity. However you really need to study your market niche and the people your product or services are aimed at, to be able to create an indoor banner that will have an impact on the customers you are interested in.