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How to use Indoor Advertising in Nightclubs and Bars

By Brown Ezilon.com Articles Published 03/17/2011 | Indoor Advertising

If your aim is to target potential clients with an age group between eighteen and thirty-five then a great way to do so is orient your advertising strategy to indoor advertising in nightclubs or bars.

The people belonging to this age group and have a considerable income will more than likely be seen in a nightclub or bar. First of all because they want to meet people and have fun and second because they have the financial possibility to do so. This last point is what should interest you, for targeting this age group in an environment that does not require spending money will generate clients that do not have the means to spend on your products. This is why indoor advertising in nightclubs and bars is so effective both for advertising and for a sales turnover.

One of the best places to advertise within a nightclub or bar are the restrooms. This is where people have time to actually give attention to any indoor advertising you have placed. People visit the toilets three times averagely during an evening and spend around three to five minutes on each visit. You can be sure that during these few minutes you can grab their attention effectively, your objective is to create an indoor advertising tool that is eye catching and successful.

Try to create headlines and designs that are attractive and draw peoples attention to your product or service. You must create a sense of necessity and add a stronger pull towards your business. Your first step should be to ask yourself whether what you are offering is something people will just want or actually need. If you have estimated that what you can offer the public is a product related to want, then you have to try and create a sense of necessity in order to get clients willing to buy your products or services. If you entice them with a limited time sale or a promotional gift for the first who make a purchase that will do the trick. You will have to tailor your indoor advert to convince the customers to take action.

People who are at nightclubs or bars are having fun and are not likely to take immediate action upon seeing your indoor advertisement, they will probably leave it for the next day. This is why you should give them the possibility not to forget. One good way to do that is by telling them to add your number in their cell phones immediately. Everyone who is between 18 and 35 has a cell phone, especially those with money.

Take into account that you are dealing with men and women. You will have to plan and design your indoor advertisement differently for each restroom for women react differently to men when seeing an advertisement. Keep in mind that women will spend more time reading your indoor advertisement while men will spend no more than twenty second on it.