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How Interactive Digital Posters and Indoor Digital Advertising Can Work for your Business

By Brown Ezilon.com Articles Published 03/17/2011 | Indoor Advertising

Digital signage moves at an incredible pace nowadays that it is difficult to keep up with the fast-moving changes with LCD displays turning into real interactive tools. These amazing interactive digital means of advertising cannot fail to work for the marketing of your business, be it small or big.

Interactive digital posters are amazing in the way they work for your customers, who are attracted by what they display and how this can work for them. These interactive digital posters can be found in certain car dealers who have placed LCD posters for the comfort of their clients and to save the staffs time. They allow customers to scroll through the series of cars offered by the company as well as the colors, the interior of the cars and the extras they may choose from. After having visualized their choices, customers have a complete picture of what he or she may have with the car and its price. This is a great way to allow customers the freedom to try different colors, interiors and options before they choose their car and once they are satisfied they are ready to place an order.

Even smaller companies can use these interactive digital posters to give a new boost to their activity. Hairdressers are using 24 inch interactive digital posters that can work in two different ways for their clients. Hairstyles can be chosen by scrolling through a large choice of different styles and can even have an image of themselves taken and watch as the different hairstyles are placed on their image so that they can see what the end product will give. It is a real boost for a hairdresser salon, for many clients usually have to wait and read magazines. With these new interactive digital posters not only do they pass their time enjoying themselves, they can choose the hairstyle they wish without having to ask for advice. These interactive digital posters are an excellent means of attracting new clients and have proved very effective for increasing sales both for product and services.

The interactive digital poster works on the same principal as a touch screen digital poster with the difference that the screen is separated into individual sections, which are all touch sensitive. It works a bit like a website where you create folders and put all the information of your choice in the right folder. For example if you were trying to buy a car you would put all the information on the exterior of the car in one folder and the information on the interior of the car in another. The digital poster will then process all the information and provide you with the end product.

This method of interactive digital posters allows clients to choose at their whim and also gives them some breathing space and independence, because over enthusiastic sales staff can at times be overbearing and scare off potential clients.