Before you can ever start to think of becoming an online advertising counselor ask yourself who a counselor really is. A counselor is a person hired to manage the interests of another or to represent this person in dealing with a third party. This relationship between an advertising counselor and the person who has employed a counselors serviced is named an agency.
As far as an online counselor goes it is basically the same situation, the only difference being that the services rendered will be implemented via the internet. This means you may not even meet up with a client who has hired your services, as you will be using the Internet to relate and work out an advertising strategy together.
With the thousands of tools available nowadays over the web, many new jobs have popped up and an online advertising counselor is one of these. You can earn very well as an online advertising counselor if you learn how to implement these tools effectively and you can work in perfect legality and transparency.
As an advertising counselor over the Internet you will have to learn the skills required in depth. You need to be versatile and keep up with the fast paced rhythm the web evolved at. Your aim is to plan and work out all the facets of a nationwide advertising strategy for your client effectively, which can be of any scale and budget depending on the requirements.
It is important you provide online customer support. You have to relate efficiently with your client who needs to be able to contact you 24 hours a day if there is a problem or if a client needs dedicated attention. This is important because you do not have a visual relationship; therefore you have to be all the more available. Should your client need to suggest or question any aspect of the advertising campaign you have to respond in the shortest time span and be available through e-mail or over the phone.
As an online advertising agent you will charge a fee depending on the kind of advertising you have provided your client with. These charges will also vary depending what kind of firm the client has or if the client is merely an individual. Some advertising campaigns may need a stronger input and more research, so the charges will have to be worked out for each singular case.
If you want to become an effective online advertising counselor you will have to consider all the aspects of online marketing and study the available tools in depth. Your aim is to take advantage of all these tools, including any media-related options to plan and implement an advertising campaign effectively. You should also do this with the minimum effort in order to spend the least possible time on the web.