Why should you choose online advertising for your marketing strategy? For several essential reasons:
· Online advertising will help you sell more of your products or service
· By using the Internet you will be able to get a large number of readers to know about your business, ideas and products you are selling
· Keep potential customers up to date with any deals and promotions you are offering and any new products or services
· The internet will help you increase the amount of potential clients as it is far reaching
These are just a few of the advantages to be had with online advertising, as others should be considered, such as the fact that with online advertising you can measure the effect a certain ad is having on potential clients. You can do this my using several different systems, including page impressions, click rate, cost per sale and other similar tracking tools.
When starting with online advertising you will need to purchase space on websites that offer high density traffic, as well as offering exchanges with these same websites. The most popular types of online advertising include pop-up ads, banner ads, interstitial ads, unicast ads, floating ads, takeover ads and contextual ads.
Pop-up ads belong to the past really as there are many free programs that offer to block these pop-up ads, hence they are not as effective as they were in the past. In addition, many of these tend to disturb the readers.
Banner ads will highlight your business allowing readers to click on the banner and be taken directly to your website. These spaces can be purchased and are sold by impressions or views. This means that you pay only the times people click on your banner.
Interstitial ads are pages that appear between the pages that the users request. These types of advertisements offer larger graphics and streaming and are a favorite with a lot of marketers.
Unicast ads are in fact basic TV ads that run within a browser window. These kinds of ads supply video and audio content and usually last under thirty seconds. Although they are similar to TV ads these unicast ads offer the possibility to click on the ad to receive more information, which is not possible in TV ads.
Floating ads are the first ads to appear when you land on a website from five to twenty seconds. They block the view of the page that readers wish to read, so you cannot miss them. Although at times they can irritate the readers, they do grab their attention, have audio and video options and are often animated and can capture the whole screen.
Takeover ads are large advertisements that appear when readers land on a website and stay there throughout the visit by reminding the reader of the promotional message through banners, side buttons or bars. This form of online advertising is very effective.