When you launch a new business your main aim is obviously to tell the world you exist and that you are available for any potential customers who wish to know more about what you are selling. Now, while this fact is obvious knowing in what direction you should be steering your advertising campaign is less easy.
Although there are many ways you can apply a good advertising strategy it is safest to start with direct mailing in your first venture. This is true for three main reasons; one it is an advertising tool the public easily recognizes, two it is relatively cost-effective and three it works!
However it may be safer to keep a few useful tips in mind when you launch in this new direct mailing advertising strategy and before you actually begin sending your mail out to potential customers.
Your first step is to think along the same lines of your potential customers. What would be your immediate reaction if you received advertising mail at home? You would almost certainly, as most people do classify it as junk mail and throw it out. However, if the mail you received has something special that most junk mail does not usually have you might just give the envelope a second chance and open it.
This is what your priorities should lie. It is important to create direct mailing that is as engaging as possible, so much so that potential clients want to look what there is inside your envelope. Your mail has to stand out from the rest. Try using colorful options, such as an attractive company logo with reduced text that people are hardly likely to read. If you need to add text make it sort and to the point, you need to draw the readers attention immediately before he or she tires. You need to persuade people to read on because they are curious to know what it is you have to offer. If what you are offering is a lot then tell your reader straight away do not wait until the next paragraph. Get your readers hooked.
Always make sure your potential customers have the necessary information relative to your business such as physical address, phone number and e-mail address or website address. Give them all they need if they wish to stop by or call for further information about your business.
It is also useful to focus your direct mailing to a specific area or demographic group, depending on what your business deals with. If your business is in a specific area of town, you might find it a waste of time to advertise on the other side of the city, as it is unlikely people will want to drive across traffic stricken roads to come and purchase from your business.
The golden rule is to target specific potential customers who are most likely to be interested in what you are selling to avoid wasting time and money with your direct mailing strategy.