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How Outdoor Advertising can Work for Small Businesses

By Brown Ezilon.com Articles Published 04/14/2011 | Outdoor Advertising

Are you a small business just starting to launch your products and services and you need an advertising strategy with a strong impact, but you do not know where to start? One issues should be clear, you cannot spend thousands of dollars if you have just started and you really need a cost-effective form of advertising, as it is essential if you want to start off on the right foot.

Although outdoor billboard advertising is renowned for being really expensive, this does not mean that you cannot take advantage of this kind of advertising, on the contrary you can but you have to know where to start.

You can start promoting your business right from the start by using outdoor advertising with vehicle ads. To begin with if your business owns a van or delivery vehicle you can start placing advertising billboards on it. Advertising with vehicles is a great way to start as they are moving about everywhere and people will see them often, probably in your companys neighborhood. The essential element you have to consider when using the companys van is that your billboard has to be a real eye-catcher to have a strong impact on your potential clients. This does not mean simply painting your companys name all over the van; you really have to consider that your company vehicle is an outdoor billboard on wheels.

Your promotional message has to include a catch headline as well as short messages proposing the benefits any potential customer can take advantage of when purchasing your products or services. Make sure people are stimulated to call for action and are curious about your business.

The companys van is not the only way you can use outdoor billboard advertising. Ever thought that you could use your personal car too? The best way to do so it to clip on a magnetic billboard sign, which you can take off if you really do not want to drive around with any advertising, although keeping it on at all times will really help you get the word around. Another option for private vehicles is to use bumper stickers or window decals.

If you have a business that deals with vehicles then this type of outdoor advertising will be even more effective. Make sure your private vehicle is always in tip top condition and clean too, because carrying around an advertisement about a company in a battered and dirty car will earn you counter-productive advertising!

Another form of outdoor advertising is by using yard signs in your customers yards, both while you are working on site and after you have ended the contract. People can see what you are capable of and may even ask about you on the premises.

Keep in mind that when using these smaller types of outdoor advertisements you have to make the most of the reduced space you are using so create something of impact that will attract immediate attention.