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Use Motion Picture Advertising to Get Local Branding for your Business

By Brown Ezilon.com Articles Published 04/14/2011 | Motion Picture Advertising

Have you ever thought of advertising your business locally in a movie theatre near you? Motion picture advertising could be the solution for getting your brand out locally. Producing a motion picture for fifteen seconds will cost you much less than any other TV commercial.

Motion picture advertising can reach out to everyone in specific niches and may be very good for your business for everyone around the local theatre may be one of your potential clients. You can use motion picture advertising to target specific types of consumers who will be watching a determined movie.

Now, as motion picture advertising is cheaper than TV advertising it is definitely an excellent advertising option for rising businesses. It is also an ideal means for experimenting with video content to test the reaction of your audience.

Although the Internet and other innovative forms of media advertising have given a hard time to the more traditional forms of advertising, motion pictures can still make a good connection with all kinds of consumers, even the younger generations that have been raised on the Internet trends.

Certainly internet advertising has been a game changer in the advertising world. As consumers, we do not relate to advertising in the same way we used to. People who were once delighted by consumer focused advertising are now put off by it. The challenge, then for cinema advertising is to convey the right message to consumers at the right time but is this a format still suitable for local and national advertisers alike? The answer is yes; but only if the advertiser knows how to make the best of the medium.

A strategy which has been successful for many companies is to use a strategy combining TV advertising and cinema advertising in a single campaign. Local businesses still use cinema advertising and no doubt always will, but with the entry of national and international brands to big screen advertising. Larger companies have made the leap from television to the silver screen, seeing the possibilities of the format.

Cinema advertising rates are lower the further from the main feature they appear. The more viewers in the theater, the higher the price. The cost of movie theater advertising does vary with length and placement, just as in any other media.

The cost of cinema advertising is generally less than that of TV advertising, making movie theater advertising a useful venue for businesses to experiment with video content and test response to its advertisements before taking it to the more costly arena of television. This quality alone makes cinema a valuable asset to both businesses and
advertising agencies.

One thing which has not changed is that people still love going to the movies and unlike television, cinema advertising gives advertisers access to a captive audience who are relaxed and generally more receptive to the messages on the big screen.