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How to Understand how Motion Picture advertising can Work for Your Business

By Brown Ezilon.com Articles Published 04/14/2011 | Motion Picture Advertising

Motion picture advertising is an excellent way to get exposure for your company and movie ads are a great way to share the spotlight with the main movie.

Motion picture companies have experience in movie advertising and know how the industry works. They will create and implement a satisfactory movie advertising campaign and research your niche for attracting potential clients. There are many cinema products you can choose from, you just have to choose one that will suit your needs.

Some motion picture and video companies produce films for limited, or specialized, audiences. Among these films are documentaries, which use film clips and interviews to chronicle actual events with real people, and educational films ranging from "do-it-yourself" projects to exercise films. In addition, the industry produces business, industrial, and government films that promote an organization's image, provide information on its activities or products, or aid in fundraising or worker training. Some of these films are short enough to release to the public through the Internet; many offer an excellent training ground for new born filmmakers.

Making a movie can be a difficult, yet rewarding, experience. However, it is also a very risky one. Although thousands of movies are produced each year, only a small number of them account for the majority of box office receipts. Indeed, most films do not make a full return on their investment from domestic box office revenues, so filmmakers rely on profits from other markets, such as broadcast and cable television, DVD sales and rentals, and foreign distribution. In fact, major film companies are receiving a growing portion of their revenue from abroad. These cost pressures have reduced the number of film production companies to the current six major studios, which produce most of the filmed television programs, as well as the movies released nationally. Smaller, independent filmmakers often find it difficult to finance new productions and pay for a film's distribution, because they must compete with large motion picture production companies for talent and available movie screens. However, digital technology is lowering production costs for some small-budget films, enabling more independents to succeed in getting their films released nationally.

Although studios and other production companies are responsible for financing, producing, publicizing, and distributing a film or program, the actual making of the film often is done by hundreds of small businesses and independent contractors hired by the studios on an as-needed basis. These companies provide a wide range of services, such as equipment rental, lighting, special effects, set construction, and costume design, as well as much of the creative and technical talent that go into producing a film. The industry also contracts with a large number of workers in other industries that supply support services to the crews while they are filming, such as truck drivers, caterers, electricians, and makeup artists. Many of these workers, particularly those in Los Angeles, depend on the motion picture industry for their livelihood.