If you want to have a successful jewelry business the main objective obviously lies in increasing your potential customers, and your most immediate focus should be women. This means you should be concentrating in treating your women clients with special and dedicated care, as well as respect, for here lies the secret of successful jewelry sales.
Jewelry designers and sellers need to focus on targeting woman clients, as not only do they greatly appreciate jewelry, but they will spend hours trying to decide which piece of jewelry to buy. This is why it is important to target your client base in order to promote your jewelry business in the best possible way.
The first objective you should be focusing on is to establish a promotional link with a good quality clothes retailer, for any customer who spends money on good quality clothes will most likely be looking for jewelry items too. You should promote your business by offering a discount coupon or gift voucher to those who by clothes at a shop you have the promotional tie with.
The same can be said for hair salons. As those women who can spend money on a quality hair salon, will most likely be attracted by your gift voucher or discount coupon.
Another step you can take in the promotion of your business is to target your clients through newspaper ads, without forgetting those pages such as sports or business, as modern day women are also interested in these sections.
Upscale magazines such as fashion magazines should also be used, making sure your ad is nicely framed and of quality.
It may also be a good idea to be part of a local women organization or local show, in order to boost your goodwill and provide a good image to the women in your community. Donating gift vouchers for charitable causes is also a good strategy, as women with high financial potential are often part of these associations.
When you display your jewelry, do so not just by setting in on a pad, but showing it the way it should be work, which may be on a scarf, blouse or other accessory. Displaying the jewelry in an attractive way throughout your shop will increase the probability of sales. The staff in your shop should be well-dressed and can also carry some items of jewelry in order to enhance the effect.
The best way to organize you items is to display them according to their price range. It is important you do not mix expensive jewelry with less expensive items, and clearly mark each one with a price tag. If you do want to avoid this, you can always add a label with the price range on each display counter; hence you can avoid labeling each single item.
It is important to divide your items by price range, as this will allow you to target all women categories, from those who have a smaller budget, to those who can afford more expensive jewelry.
Be very careful when you choose your opening hours, as these should be favorable to professional women, and those categories that are likely to spend more money on jewelry.