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Affiliate Program: A Beginner's Guide

By Charles Hopkins Published 08/30/2006 | Affiliate Programs

Are you an avid Netizen? Then you might be familiar with the term, affiliate marketing. A number of times the term has sparked off your curiosity, but you could not quite cipher out what the term actually refers to. Well, now you have reached the right place, for this article explains the fundamental points of affiliate marketing for an easy understanding about the concept.

To start from the scratch; at the time of surfing the net you might have clicked number of times on the banners or links only to be carried over to another website selling a particular product. Well, the former was an affiliates website trusted for the promotion of the product of the latters. Sometimes you get e mails containing links that also take you to certain sites. Here also you are responding to another kind of affiliate program.

The entire concept works like this: a company has a certain product to sell, preferably through its website. Now it creates an automated process, where other websites are offered to join hands with this manufacturers website with an agreement to promote its products. These promoting websites place links and banners in their websites and on clicking on the links you will be taken to the company's website where you can buy the product or services. The owners of these promoting websites earn a commission for taking you there. The job done by the promoting websites are simply referred to as affiliate marketing.

Take this example for a better understanding: Perhaps you've created a website that deals with the craft of candle making. Suppose people who share the same passion about this craft visits your website. Then sprinkle up recommendations all over the pages. They might click on the link that takes them to the wax suppliers site and makes some purchase. And you earn some commission. Then your website may point toward a certain magazines on the art and take the visitor to their website where he eventually makes an annual subscription for the magazine. And yet another commission earning for you! The series seems to continue and all the time you keep on getting your commission right away.

Now what are the possible ways of getting the commission? Well, there are number of ways, how the affiliates are paid their dues. The way of paying commission however depends on how the company you're affiliated to chooses you to pay. In general, you can get commission for every impression, for every click, for every lead or for each sale. However, your earning will be higher as more and more number of visitors from your site make purchases at the companys website.