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Refrain from those Affiliate Mistakes that May Prove to Be Costly for Your Business

By Charles Hopkins Published 08/30/2006 | Affiliate Programs

We all know that an affiliate program can take a companys sales level to a new height. But sometimes an affiliate program fails miserably in bringing forth the expected results. The faults lie both with the advertiser, as well as the marketer. Here we list some of the common affiliate mistakes which you should avoid at all cost so that you do not have to learn them the hard way like the thousands of other affiliate marketers on the internet.

First of all, be creative and dont be a bore.

Most of the affiliate programs fail to send fresh waves of creativity to their affiliates. And the result is the same kind of monotonous and bogus advertisements appearing on and on in thousands of websites. If you want to have a better sales result through your affiliate program, you have to create different types of advertisements to be placed on different affiliate websites. Variety will definitely spark off the success of an affiliate program.

Do not be a miser in doling out the commissions.

Meager rewards often hold back the affiliates from putting their best efforts in marketing the product. If a program pays too little, the affiliates cannot draw the expected income from the program and their initiatives diminish. So affiliate programs should be rewarding and the affiliates themselves should choose such programs that adequately reward their hard work providing an end result that will be beneficial for both the parties.

Don't be overzealous in your marketing endeavors.

Are you among those affiliates who have the habit of sending too many emails to the prospective customers to draw their attention? Then you should know that this habit of yours may backfire and the customer instead of getting attracted may actually block you from entering their mailbox! You can not blame him; nobody likes their inbox being overcrowded with frequent messages from the same marketer. Instead stretch the time of making contacts. But never give up after making just one contact; you have to be persuasive to achieve success in sales, both online and offline.

The websites are no place for literary experimentations.

Did you know, most of the readers visiting your website read just 30% of the total write up on the page? So dont waste time on preparing elaborate contents, instead try to grab the attention of your prospective customers by such tools as highlights, bullets, attractive images and blurbs. Create the pages in a way that the main points stand out prominently and the readers are enticed to spend time reading them.

So stay away from these types of mistakes and just keep on gaining from the affiliate programs.