How to Increase Your Online Sales
By Charles Hopkins
Published 04/20/2006 | Marketing
Many exceptional sales professionals say there is one key success factor that distinguishes good marketers from others. That secret technique is to have a persistent and consistent follow-up.
This may sound obvious for any business, both online or offline, but still many people are not doing this. The ability to follow up with your customers and communicate with them on a regular basis is key. But how can you know who are the people who visit your website and how can you follow up with them? There are two small pieces of information that you need to collect from your visitors: first name and e-mail address.
There are different ways how to do this. You can give something of high perceived value away, like a free report or a free sample, or you can sell something at a low entry level price.
Once you have developed your customer list, the key to being able to send follow-ups to your customers is an autoresponder program. You can buy this program or subscribe to this service online. Using this tool, you can create a series of personalized emails which can be sent to your customers automatically, after they have subscribed to your newsletter of after they have bought from you.
For example, if you sell weight loss supplements, with an autoresponder tool you can automatically send an email to your customers 30 days after they bought from you in order to remind them to order refills. You can also build trust by sending them interesting articles on how to more effectively loose weight. If they trust you, they will be more willing to do more business with you. You may also send them a personalized mail to tell them about other products that could help with their weight loss objective.
Research shows that once a customer has already bought from you, he will be more willing to buy from you again than another new customer. You will also be able to send broadcasts to your customers with an autoresponder tool. For example if you sell chocolates and Christmas is close, you might remind them that you have the best chocolates for Christmas presents by sending them a broadcast.
These techniques are proven by advanced sales and marketing professionals as ways to increase sales. If you are serious about your business and you are committed to its success, you must use the tools that will give you the best possible chance to succeed.