Advertising - Does it Matter?
By Charles Hopkins
Published 04/20/2006 | Home Based Business
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.
Thatīs a huge benefit! Thatīs what you need to sell in your ad campaign, and those are the things you need to do in order to become successful.
You donīt have to be worried that network marketing prosperity is difficult. It isnīt. In fact, it has never been so easy to make a decent second income or even a full time. But it takes time, persistence and uniqueness.
The people looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their appearance.
Be sure you send a powerful, positive and convincing message. Invest some time and money on your marketing materials, the payoff will be well worth it. Look at others ads on the Internet, see whatīs attracting you, this will most likely attract others too.
Do you see what I have in mind? Your advertising campaign will be the propel to your business success. By now you think "How do I create one of those successful ads" After all, Itīs the words that sell your opportunity. Write a good ad and Itīs taking you to the top. Read others ads, get some good ideas from it, donīt copy it, thatīs theft. Just get some inspiration from it.Let your friends take a look at your new written ad and say what they think about it, honestly.
Now where to put your ad? If you place your ad in a pets publication and the ad is promoting toys for children you might not get a single response. But placed in the right publication it will be a winner. Itīs very important that you from the beginning know exactly where to put your ad. Just think about you having spent hours on that ad and then you put it in the wrong publication and get no response at all, thatīs a big waste of time and effort.
My best advise is that you always work on your ads. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will se if itīs working or not. If not then you have to start from the beginning and write a new one and follow the same procedure again. But now itīs easier because you are deeply involved in the process.
The Internet are full of ads, start clicking around and read others ads, this is the best way to learn what is working or not. You probably can tell instantly when an ad is good or not at least after a while.