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List Building Made Easy

By Charles Hopkins Published 05/26/2007 | Marketing

Ever wondered what is list building and why would you want to have your own list of subscribers? Well for starters, your list provides you targeted customers. By subscribing to your list, these customers have already shown their interest in what you are offering, and selling your products to these customers is an easy task. Though it is rewarding to have your own list, building such a list takes up a lot of effort and your time.

There are a number of ways to get subscribers to your list. The easiest way to build your own list is to offer a free e-book or software on your website. The freebie that you offer should relate to your site and should be unique. You need to remember that offering an e-book or software that is valuable for your subscriber is the first step towards building trust with your prospective customers.

To start building your list, you will need to have a good web form to capture the visitor details. Ideally this form should be placed on pages with good articles. If the visitor finds the information worth the visit, they will eventually subscribe to your list to get more information and updates. You should keep your web form simple and easy to sign. You should also assure your visitors that they will not be spammed and their details will not be shared with any one.

You need to show your subscribers that you are an expert in your field. You can achieve this by providing honest reviews and informative articles on your site. You should also put some efforts in making your site look professional and easy to use. Visitors would not want to subscribe to any list offered on Made for Adsense web sites.

Another way to build up your list is to offer an email course on your niche site. Such email courses are readily available in most private label content sites. Instead of creating your own web forms, you can also opt for various autoresponders. Autoresponders help in keeping your list manageable and organized. Before deciding on any autoresponder service for mailing to your list you need to do some research on whether that autoresponder has been involved in any kind of spamming.

Once you have built your list, you should take care to endorse and recommend only products that you trust. Offering a bad product might earn you some money but it will also ensure that your subscribers opt out of your list quickly. A satisfied customer can help grow your list by recommending your site and you will end up having more potential buyers.

The most important part of list building is never to lose the trust your subscribers have in you. If your subscribers are spammed or they buy a bad product endorsed on your site, they will not only opt out of your list but also talk about this to earn you a bad reputation.

Building your own profitable list is definitely a long and tedious process, and maintaining one is will require even more efforts. But the reward of having your own list is worth the effort you put in.