Going Viral To Promote Your Business
By Charles Hopkins
Published 09/20/2007 | Entrepreneur
As an online business owner one of the many tasks you are required to undertake is that of business promoter.
With several thousand new web sites being started every day the
typical site owner has to be aware of the many different avenues that
are available to promote their site.
Some are more traditional than others such as search engine
optimization and submitting your site to directories related to your
Others take a little more imagination to implement.
One such tactic is creating a viral report or ebook.
This has nothing to do with passing a virus to the computers of unwary surfers.
Going viral simply means that the report or ebook is given for free
with the encouragement to the reader to pass it along to others who may
be interested in the subject matter, which is covered in the text.
This can usually be accomplished by offering an incentive to the reader through a gift, bonus item or monetary reward.
In most cases the viral concept works in conjunction with an
affiliate program where an affiliate link is embedded into the report
itself or through an email from an autoresponder.
When used with an autoresponder it is usually with what is called a tell a friend script.
These are basically scripts that automatically place a piece of
code into a link in an outgoing email. The reader is rewarded when
entering the name and email address of three or more friends. When the
recipient clicks the link that click is credited to the person who
referred the respondent.
Another method used is with what is referred to as branding software.
In this scenario the report or ebook is written with one or more
clickable links that lead to either a sales page or a squeeze page.
Squeeze pages are simply pre sales pages that are set up with an
autoresponder form on them so that visitors will leave their name and
This is an incredibly useful tool that puts interested prospects
into a sales funnel and allows the site owner to contact them with
follow up messages at set intervals.
However some links will simply lead prospects directly to the sales
page that then adds a cookie to their computer for tracking purposes.
When a sale is made the affiliate who sent the prospect then gets credited with the sale and gets the commission.
Rebranding software is a great tool because it can be used with PDF
documents that are widely used on both PC and MAC platforms and are
hailed for their security. This means that you are reaching a bigger
audience than if you were to use software designed for an EXE
By writing good informative reports and short ebooks with brandable
links and encouraging or rewarding readers to pass them along, you too
can build a large viral marketing system that can bring prospects for
months and possibly years to come.