7 Highly Effective List Building Secrets for Internet Marketers
By Charles Hopkins
Published 09/20/2007 | Entrepreneur
Read and implement these seven very effective ways to build your opt-in list for all your Internet marketing.
1. Offer a free newsletter: This is very common and very effective.
It is used by virtually everyone who builds an opt-in list of potential
buyers of an Internet marketer's product. The reason everyone uses it
is because it is effective. Have your free newsletter prominently seen
on your web page.
2. Make your free newsletter easy to get: You must have a "you'd be
a fool not to get this newsletter" sentence telling people why and how
your newsletter will help them. Make subscribing to it quick and easy.
3. Quality content in your web site: The better the content, the
better your ranking in the search engines and therefore the more
visitors will come to your website. There is a good chance that many of
the visitors of your web page will sign up for your free newsletter.
4. Join forums: Search for and join any forum that is related to
your business. Most of these forums allow you to add a signature line
directly under your post where you can put a link that goes to your
newsletter subscription information.
5. Write articles: You need to establish yourself as an expert in
your particular field. And how do you do that? write articles. Your
articles will contain useful information and the byline will contain a
link to your newsletter subscription.
6. Write an eBook: This will establish you as an expert similar to
writing articles. An additional bonus to this technique is many
Internet marketers are often looking for freebies they can give to
visitors of their website. Your eBook can be one of those freebies.
Inside you will have various links back to your site and your free
newsletter. Your eBook does not need to win any prizes for literary
content nor does it need to be long; just write solid, useful
7. Use Co-registration. I saved the best for last. The top
marketing experts on the Internet use this secret today. This will
build your list rapidly in a short amount of time. What is
co-registration you ask? It refers to the practice of referring
subscriptions or leads for memberships with another registration
process. There are several ways of doing this.
When a visitor signs up for a free subscription or other service,
give them the chance on the "thank-you" page to opt-in to another
offer. Another way is give the visitors to a website the opportunity to
sign up for another opt-in list. These do not need to be your
"thank-you" pages or websites. You need to partner up with another web
The goal here is to find other website owners who you can joint
venture with to offer your newsletter along with theirs. Do a search
via your favorite search engine and directories for similar offers and
contact the people to set up your joint venture.
Here are two additional secrets to this co-registration process.
First, make sure you offer more value than the other party involved in
your joint venture. Second, offer your leads you get from this process
more value than you usually offer by giving them a huge giveaway only
available to them.