The Truth About Copywriting
To do real copywriting you must think of copywriting as a job. And if
you can write copy well enough, it is possible to have copywriting as
your real, very well paying job. It is one of the very few extremely
portable professions that really pays well.
There is a great deal of benefits if you work at copywriting as a
job. The salary for a copywriter is much higher than the average wage
in the US, at around #60,000. And copywriting is especially lucrative
if you include bonuses and per piece mailed payments. This figure is a
couple of years old now, but there has been nothing happening in the
copywriting world except an explosion of demand for good copywriting.
Working as a copywriter does have a great deal more flexibility
than many other jobs. Much copywriting work is done at the offices or
home offices of freelance copywriters and if you work this way you can
set your own hours. You don't have to worry about punching a clock or
working at a particular time of day as long as you get your jobs done
on schedule.
The great advantage of working this way is that you can do a lot of
other things while you are brainstorming ideas for your copy. You could
decide not to work on Tuesdays, for example, because that is when your
child goes to soccer practice and you could go watch. Or if something
else comes up in the course of the day that you need to handle, you can
do it because your schedule is so flexible. This is a huge advantage
over many workaday jobs where you have no control over your hours
whatsoever.
If you do copywriting in an agency environment, this could offer
huge benefits as well -- different than free lance work but for some
people, just as enticing. You could get to work with other creative
people who could bounce ideas off each other. You could work with a
team of folks in other disciplines, such as graphic design. Ad agencies
differ in size, from the two-person office to the huge corporate
environment. In small offices you could have that close-knit family
feeling. And in larger agencies you could enjoy the camaraderie that
comes form working on a difficult project together as a team.
Copywriting is a job that never grows stale with new ideas, new
creative adventures, new products and services to write good copy for.
This is the cutting edge of the marketing world. Coupled with the
flexibility of the freelance world or the team player aspect that comes
from working with a great group of people in an office, copywriting as
a profession has an incredible variety of benefits to offer.
If you want an exciting adventure filled occupation in the creative
world, you like to write and you don't mind making more money in a year
than most people even dream about - copywriting could be the job for
you.