The Competition Myth - Debunked!
By Charles Hopkins
Published 09/20/2007 | Internet
Today, there is a HUGE lie circulating on the Internet. It has nothing
to do with a celebrity marriage or political scandal. This lie has to
do with ... Internet Marketing!
To be specific, many 'gurus' are claiming that certain niches have
too much competition. It is their belief that certain keywords and
entire niches have become over saturated with competing websites.
Their proof is a simple 'Google' search for the keyword or phrase
in question. For example, at the time of this article, the keyword
'Insurance' shows 455 million other websites listed. The keyword 'Auto
Insurance' has 84 million sites listed.
So, why is there so much competition of this niche? Why are so many
webmasters creating pages in this market? That's simple: MONEY!
If you're an AdSense publisher, you should know that advertisers
are paying more than 40 per click in the Auto Insurance market.
If you're an Insurance agent, you know that if someone becomes your
customer, you can make hundreds a year off of their policy.
If you're a publisher, you should know that people use the Internet
for research before making most purchase - including Auto Insurance.
There is a ton of money exchanging hands in this Market.
So, for 'the new kid on the block' (i.e. YOU), There's no sense
even trying to compete with 200 million other websites. After all, in
the minds of consumers, would "200 million-and-1" sites really make a
Obvious, if we stopped here, we might tend to agree with the gurus.
'There's just too much competition in the Insurance niche to compete.'
'There's too much competition in the mesothelioma niche to compete!'
There's too much competition in almost every market ... to compete!
The problem is that they are misreading the data! And, this mistake
may be costing hundreds, if not thousands, of dollars each month in
Go to your computer and 'Google' the keyword Insurance (without
quotes or brackets). Write down the number of websites returned. As I
said earlier, at the time of this article there are 455 million web
pages listed for this keyword.
Now, the fun begins! Look just to the right of the Google search
box. You should see the word 'Preferences'. Click on it. A new screen
will appear. This screen allows you to change the way Google finds and
displays your searches. Scroll down to the bottom of this page, and
look for the words 'Number Of Results.' This tells Google how many
websites to display on your page at a time. Most likely this number is
set on 10. That means that when you do a search for Insurance, Google
will display 10 results per page.
Next to this number is a drop down arrow. Click this arrow and
change it to 100. Now, 100 websites will be displayed at a time. After
this change is made, be sure to click 'Save Preferences' in the lower
right hand corner.
When you click 'Save Preferences' click 'OK' and you'll be taken back to your search screen.
Now, scroll down to the very bottom of this page. Youll see the
Google logo. Under this logo, you'll see the numbers 1 thru 10. Click
on 10 this will take you to the 10th page of your search. And, since
there are 100 results on each page, you're going to the 1,000th search
result. (Maybe! More on that later!!)
OK. I just click on the number 10, and guess what. My screen is only displaying results 900-933...not 900-1000. Why?
Read the message Google included with your search. Most read, 'In
order to show you the most relevant results, we have omitted some
entries very similar to the 933 already displayed.'
What does this mean? In Google's estimation, only 933 websites in
the Insurance niche have content that is relevant enough to display to
their customer. 933 web pages out of 455 million! The remaining
454,999,067 websites were either irrelevant or duplicate content.
933 websites ... worldwide ... are considered relevant for a high traffic, high paying keyword like 'Insurance!'
So, if you were competing with 455 million websites, I would say
there is too much competition in that particular niche. But, when only
933 web pages contain relevant content... I would conclude that this
niche is 'ripe' for the taking.
And remember, advertisers are willing to pay you 30-40 per click!
So, the next time a guru tells you that a market is over saturated,
or that there's too much competition, maybe you should examine their
motives. Maybe they don't want YOU there, because they don't want YOU
to become website number 934!
Stop listening to the lies of the so-called gurus. There is money
to be made in almost every market. IF, and only IF you supply relevant,