How to Use Traffic Exchanges Effectively
By Charles Hopkins
Published 09/20/2007 | Marketing
A manual traffic exchange is a membership web site that allows you to
view web pages selected by other members and allows other members to
view web pages you select. In other words, a traffic exchange allows
members to exchange traffic between their sites.
You can sign up as a free traffic exchange member or as a paid
member with a monthly subscription. Once you sign up, you will have the
opportunity to provide the URLs for several web pages of your choosing.
You may also be able to include banner ads and text ads.
As you might imagine, your goal in joining a traffic exchange is to
promote your URLs by having other members view them. You earn credits
to have your pages displayed when you view other members' pages. Free
members normally must view more pages to earn a credit than paid
members. You'll typically view each page while a timer counts down,
usually from 10 to 30 seconds, before you can move on to the next page.
You can also purchase credits or receive a monthly allocation of
credits as a paid member. But, the most economical way to receive
credits as a beginner is to earn them by surfing.
To earn credits as quickly as possible, you may want to surf
traffic exchanges by opening up multiple tabs in your browser. You'll
view a different traffic exchange in each tab. So, immediately after
clicking to the next page in one traffic exchange you'll move to the
next tab and click to the next page on that exchange. In this way you
are not waiting for any timer to count down, but are earning credits on
multiple traffic exchanges as quickly as possible.
Because most other members also use tabbed browsing, your page has
only a second or two to capture their attention. Your page's headline
must immediately interest them and distract them from clicking to the
And because most members are clicking almost mechanically to get to
the next page, they will need to see your page several times before
they decide to do more than glance at your headline. This means you
will need lots of credits to successfully promote your URLs.
These facts have a profound effect on your ability to make money
using traffic exchanges. To make a significant amount of money from
traffic exchanges there are two things you must do.
Build a Downline
First, you must build a downline. That is, you must encourage other
people to join a traffic exchange from your promotional link to that
exchange. This is important because most traffic exchanges give you
credits that allow your pages to be displayed when members of your
downline surf. You may receive credits worth 10% or 20% of the credits
earned by the surfing of your downline.
A large downline adds significant credits to your account and
allows your pages to be displayed frequently. It gives you tremendous
power to promote money making opportunities on the traffic exchanges.
This is why building a downline should be your first priority.
You can build a downline in two ways. One way is to cross promote.
That is, you use a splash page from traffic exchange "A" on traffic
exchange "B" and visa versa. So, when someone surfs traffic exchange
"B" and joins traffic exchange "A" from your splash page, you've added
to your downline on exchange "A".
The second way to build a downline is to make use of a traffic
building resource like TrafficHoopla.com. TrafficHoopla tracks the
performance of traffic exchanges and ranks them in order of
You can join TrafficHoopla and the traffic exchanges they monitor.
After joining each exchange you can add your program ID for each
exchange to TrafficHoopla's database.
Then, when you advertise TrafficHoopla, the links to the various
exchanges will contain your program IDs. When someone joins the traffic
exchanges via your TrafficHoopla link, you'll gain a downline in each
of those traffic exchanges.
So, by advertising only TrafficHoopla you can gain a large downline
in a number traffic exchanges. This is a very powerful technique for
building a downline on the traffic exchanges.
Build a List
The second thing you need to do as you build your downline is to
build an opt-in list. Building a list is one of the primary uses of
traffic exchanges. A quarter of the web pages in a traffic exchange ask
for your email address while another 38% of the pages will ask for your
email address when you click to a second page.
An opt-in list allows you to send out newsletters that cover a
topic of interest to your list members. As you cover topics relevant to
your list members you'll build credibility with them. Your list members
will then be more likely to investigate the products you recommend in
your newsletter. And, when you recommend your own products or affiliate
products you'll make money when your list members make a purchase.
You've probably heard that "the money is in the list." When you
have a large list you'll be able to make money every time you send out
a newsletter. The larger your list, the more money you'll be able to
So, remember that the most effective use of your time while
starting out with traffic exchanges is first to build a large downline
and second to build a list. Doing these things will put you head and
shoulders above the average traffic exchange member.