Making Classified Ads Work For Affiliate Sales
By Charles Hopkins
Published 09/20/2007 | Marketing
Using classified ads for driving affiliate sales is often discouraged because it is harder than other advertising methods. There is a way though, to use classified ads correctly to drive traffic to your website offers and make sales of affiliate products.
The name of the game when constructing a classified ad is to keep the ad simple. You must remember that you are seeking clicks to your site, not trying to sell anything with the ad itself. With that in mind, let's look at the structure of your first classified ad headline.
The way you want to make your headline get noticed is to use words in it that get attention from your readers. Using a psychological trigger can help you get more clicks to your ad. To get the most clicks from your ad, use words like "cheap", "free", "proven" and "shocking". It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.
A quick trick for those of you who are submitting multiple ads to the same URL is to use a format for your URL link something like this: http://www.yourdomain/?=trackingcode -- The tracking code should be a 3 or 4 number code. And be sure to write down each tracking code that corresponds to each ad you have placed. The tracking codes are best when they are a random number. This makes them unique. Always use the same tracking code for its assigned ad.
The next step in creating your ad is the first line of the ad itself. According to many experts, the best way to make your ad appealing is to state a quantifiable benefit in this line. This benefit should make the reader recognize right away that they have come to the right place. A good way to do this is to tell the reader exactly what solution your product offers them.
The third line of your ad should be about a crucial feature of your product. This can be a unique selling point. The purpose is to draw the reader into clicking through now to find out the details and price of the offer. Just remember to keep the ad as simple as you can. The goal when advertising with classified ads is to use as few words as you can to achieve the greatest results.
In fact, using a bigger, more complicated ad will only lessen your chances of success. So do not write heavily worded ads, or you might waste a lot of time and effort.
Next you will need places to post your new ads to. The criteria here is to find places that will allow free classified ads that get large amounts of traffic themselves. Two of the best places to post your classifieds for free are http://www.craigslist.org
Both of these sites will allow you to post your classifieds for free if you place your ads under the CORRECT TOPICS. Do not break this rule ever. This can lead to your ads being deleted and you could be banned from using their free service. And always read the terms of service before posting to these sites.
Your overall success and profits will be greater when you follow this proven method of advertising using free classifieds. The results can be more effective exposure for your affiliate promotions and an increase in sales for your company. So start submitting your ads today for more clicks and profits.