Building Backlinks for Search Engine Love
By Charles Hopkins
Published 09/20/2007 | Marketing
Building backlinks to your website is highly recommended in the
Internet marketing community these days. This practice is especially
helpful for the purpose of drawing organic (read "free") traffic to
your website. And, if you don't have traffic to your site, you don't
have much if earning money is your goal.
By building backlinks to your website, you benefit in a number of
ways. First, your placement in the search engines can improve, since
the number of backlinks pointing to a website appears to have
considerable impact on search engine ranking (love). Second, you may
also attract traffic, as visitors on the other sites see your link and
click over to see what you're offering.
The rest of this article will focus on several backlink building
methods that are great for beginners and experienced marketers alike.
There are now literally thousands of social bookmarking sites.
These sites offer an opportunity to bookmark all of the websites
(including yours) that you find interesting and want to keep track of.
Bookmarking your site often means you're creating a backlink too.
These also are in great supply. These sites are storehouses for
information about all sorts of websites, sorted by topic. Many allow
you to submit your website for inclusion for free and create a backlink
if your website is accepted.
These are also known as reciprocal links. You allow me to put my
link on your website and I allow you to include your link on my site.
Reciprocal links are considered more valuable if they are placed on a
website whose theme is relevant to yours.
Many blog owners welcome readers' comments in reaction to their
posts. The reader can generally include a website link along with their
comment, creating a backlink. Just watch out for blogs that include the
"no follow" tag because then the backlink won't count.
Submitting a press release entails writing up a short news story
about your website or some of its content. It's a who, what, when,
where, and how of something likely to be of interest to the media. As
with many of these methods, there are free and paid options. Of course
you include a link to your site in your content.
Some say article marketing is the best method to draw free traffic
and ultimately lots of backlinks. The webmaster writes an article on a
topic relevant to their site and submits it to one or more article
directories with a resource box incorporating links pointing back to
These are typically private networks of blogs or websites on which
members can post content which includes a link to their website. Often
the blogs that are available in these networks have a fairly high page
rank, say PR5-PR7, which is an attractive feature. The value of a
backlink can increase if it is placed on a web page with a higher page
Using all of these methods at the same time to create backlinks
might lead to being scattered and ineffective. If you're interested in
building links to your website, start with one method, complete it
thoroughly and then move to another.
Of course some of the techniques, like article marketing, are never
complete. There is always room for more, so intersperse this with other
link building methods. With some concerted effort you will be able to
create hundreds or thousands of backlinks to your website and really
feel the search engine love.