Developing a Free Ebook to Attract Opt-In Subscribers
By Charles Hopkins
Published 09/20/2007 | Marketing
You know by now that you should be building an opt-in list. It's one of the best ways to earn money on the Internet.
When you have a list, you can send members a newsletter with one or
more interesting articles along with ads for products related to the
topic of your list. The larger your list, the greater the positive
response will be to your ads. And, the more money you will make.
Creating and managing an opt-in list involves a number of tasks, including:
- Defining an appropriate topic for your newsletter
- Implementing software or subscribing to an external opt-in list service
- Attracting potential list subscribers
- Preparing articles and ads to send to your list
In this article we'll discuss an aspect of attracting subscribers by offering a free article or ebook.
Today, nearly everyone expects an incentive in return for giving
you his or her name and email address. It's not enough merely to
receive your periodic newsletter. After all, they don't know the
quality or content of your newsletter. So they expect something of
value up front.
The typical product you can offer as an incentive is a free ebook or article.
To successfully get new opt-in subscribers you'll need to offer an
ebook or article that provides immediate benefits. That is, your
product must solve some problems or answer some nagging questions of
your target audience.
You can offer an ebook or article you have resale rights to or you
can create your own. Most existing ebooks with resale rights have been
marketed for some time and often people with more resources and
experience than someone just creating their first list have marketed
these products. So, the information in these ebooks is often familiar
to many people.
You'll often find that if your product has unique content you can
corner the market for your particular set of solutions. This offers an
advantage because your target market can only get these solutions from
How to Develop Ideas for Your Ebook
As you gain experience with your topical area you'll probably be
able to identify some of your target audience's problems or concerns.
And, knowing their concerns or problems, you'll likely be able to offer
a few solutions.
Once you have identified some solutions, you can expand your
thoughts to a few paragraphs. To explain them clearly and give
examples, each solution may be become a chapter of several hundred or
even thousands of words.
You can often research your topic and look for additional solutions
by using the search engines or by searching various article sites. Once
you locate material that describes solutions you can express those
solutions in your own words. You can add your own examples to make your
expression of the solutions unique and more personal.
While copyright protection applies to the expression of ideas, it
does not prevent you from expressing those same ideas in your own
words. There are many books and ebooks that express the same concepts
in different words. So, your expression of the solutions you choose to
present will not conflict with the rights of others.
Preparing and Publishing Your Ebook
Most people use a product like Microsoft Word to prepare their
ebook or article. With it you can check spelling and grammar, create
chapters, headings, bulleted lists and a table of contents. You can
also add photos and clip art to help explain and illustrate your ideas.
You may already have access to a commercial clip art package. Many packages are available at your local computer store.
Microsoft allows you to download and use any of over 150,000 images
and sounds from their online library. To search and download art from
Microsoft using Microsoft Word, select Insert -> Picture -> Clip
Art. Then select the Clips Online tab. You will then be able to search
photos, clip art and sounds for just the right images to illustrate
your ideas. As long as your purpose is to enhance your own product, you
can freely include Microsoft's images.
Once your ebook or article is complete you'll want to create a PDF
file. This is the most popular format for downloadable ebooks and
articles. People using both Windows-based PCs and Macintoshes can view
documents in PDF format.
You can "print" your document to a PDF file using any of several
free conversion applications. Newer PCs often come with this conversion
software preloaded. If your PC does not have this software you can get
it free from several sources. Three free products that create PDF files
from virtually any Windows applications are:
- PrimoPDF (http://www.primopdf.com/
- PDFCreator (http://sourceforge.net/projects/pdfcreator/
- doPDF (http://www.dopdf.com/
After creating your PDF file you can then upload the PDF to your
server. You'll need to upload it in BINARY format rather than ASCII
format. To make sure you did everything correct you should download
your PDF and test it to make sure it is viewable.
You'll also need to create a web page that promotes the benefits of
your ebook or article, describes your newsletter, and includes a
subscription form. In addition, you'll need a "Thank You" page that has
a link to your ebook PDF file so subscribers can download your product.
With unique content that offers an immediate benefit to potential
subscribers, you're sure to have a successful list building experience.