Squeeze pages - an integral part of your business
By Charles Hopkins
Published 09/20/2007 | Marketing
Squeeze pages should be an integral part of your on line business! It's a technique that works to build your 'opt-in' list.
A squeeze page is really a 'trading' page - you are trading
something of value to your visitor and they in turn give you
information about themselves.
No matter how great your site is people get distracted and your
visitor can be gone before you know it. Not only that, if they become
distracted they may not remember what site they were on or why they had
navigated there in the first place.
I have book marked many a site then forgot about it for one reason or another.
Now had the visited site used, or been, a squeeze page not only
would they capture the visitors information but their follow up
email(s) would remind the visitor of the site and the purpose of their
This is why using a squeeze page and getting permission to follow
up with your visitors can be so powerful. Caution: you want to make
sure the visitor understand how you plan to use the information they
What goes into creating a good squeeze page? Not a great deal is really needed.
Keep the layout simple and to the point. Capture only the minimum
amount of information needed for the follow up - name; email address is
all you really need. Asking for state, country or phone should only be
done if it is important to the follow up.
People are often reluctant to give up a phone number - especially
on the first contact. They fear being put on lists or being called at
all hours of the day or night. It is important the visitor understand
his/her information will be kept confidential.
Remember that you can, and should, acquire more information as you develop the relationship between you and your customer.
Make a template with your HTML editor, which you can use over again
just by making minor changes to the information, depending on your
There are also a number of places on the Internet where you can find ready-made templates - both for free and at no cost.
Graphics can project the image you want to have. Do you want to
display only the product? Do you want to display the product and your
logo for branding purposes? Though squeeze pages aren't really used for
branding - that should be an objective of your main site(s).
You need a quality offer to entice the visitor to hand over her/his
information. Preferably, this will be something of a free nature and
should be something that solves a problem for the visitor. Free reports
are great items for squeeze pages. And these items need not be your
product but can be products for which you are an affiliate.
Remember that by using a squeeze page of your own, you acquire the
customer information rather than the affiliate site capturing them
And that is the goal of your squeeze page - to help you build your customer list!