Submitting Your Website To The Search Engines The Correct Way
By Charles Hopkins
Published 09/20/2007 | Internet
If you have a business that you've built a Website for, or indeed a
fully online business, then you shouldn't dismiss free listings in the
major search engines as a source of traffic.
The Internet landscape is a constantly changing phenomenon and it
can be very difficult to keep up-to-date with all of these changes.
This is never truer than where the major search engines are concerned.
Getting listed in Google, for example, was much easier two or three
years ago than it is now. What with constantly changing search engine
algorithms and the extra competition from more and more new Websites
you can be forgiven for thinking that the work required to get a decent
listing would be better spent elsewhere.
Of course, there are plenty of other things you can do to attract
traffic to your Website, but most of them will be more costly than a
free search engine listing so it's definitely still well worth the time
and effort to submit your Website to the major search engines.
A word of warning. Beware the online services that offer to submit
your Website to hundreds or even thousands of search engines and
directories for a fee. There are plenty of horror stories about false
and expensive promises to be found here.
It is much better to hand submit your Website to the comparatively
small number of search engines that really matter, or get a reputable
SEO company to do it for you.
Are the submission softwares that run from your own computer worth
purchasing? Well, you'll find mixed feelings about these if you surf
around a few of the major Internet marketing forums. A good one, which
has seemingly worked for many, is AddWeb. This is a full-featured
package that has many SEO tools as well as the submission engine. One
very good feature of this package is that you can submit your
Website(s) on a daily basis without fear of over-submission because the
software has a built in knowledge base that contains the submission
guidelines of the search engines and directories it submits to so it is
programmed not to over-submit.
Before submitting your Website you should make sure that your pages
are properly optimized with the right keywords and meta tags and that
the right pages are on the site concerning the owner/organization
behind the site i.e. the major search engines will expect there to be a
for them to take the Website seriously. Your Website has to convey a
professional impression of the person or organization behind it
otherwise you run the risk of not being taken seriously - and that can
result in you not being listed despite your best efforts.
Just because you've informed the search engines of the existence of
your Website and they've sent their indexing software to have a look at
it doesn't mean that you'll automatically be given a listing high
enough in the results for your chosen keywords to get significant
traffic. There's a little more to it than that. The main way that
you'll impress upon the search engines that your site is important and
that they should take it seriously and list it prominently in their
results is by getting lots of links to it from other Websites - and the
more important the Websites you can get links from, the better - but
that's a whole other subject.