Don't Fall into the Pixel or Wiki Page Trap
By Charles Hopkins
Published 09/20/2007 | Internet
The million-dollar homepage was a novel idea. Advertisers flocked to
purchase pixels and the creator collected more than a million dollars.
Now there is a gold rush to buy Wiki pages.
However, today the Alexa ranking of million-dollar homepage stands
at 48,000. It will continue to decline. The same fate awaits the paid
These type of web sites lack in sustained traffic for a long time.
Why do you visit a web site? You go to a web site for getting
information or accomplishing some tasks, interacting with your online
network or sharing your feelings, having some fun or making a purchase.
You do not visit a web site to stare at a page full of pixel ads or
read a random Wiki page.
The Wikipedia has more than two million English language articles.
It is full of comprehensive information on any imaginable topics. It is
the largest information repository known to human race.
Ask a 12-year-old kid her favorite information source and her
answer will be Wikipedia. There are niche Wikis on "how to", travel,
politics, space, etc. There is no reason for a web surfer to visit a
paid Wiki site for anything.
The paid Wiki sites are not even Wikis. A Wiki is a collaborative
tool for adding, editing, and sharing information by a large number of
people in a single space. Similar topics are linked together for easy
navigation. The crowd intelligence makes it possible to record
information accurately and completely.
However, credit goes to the paid Wiki developers for portraying
free Geocities, not even MySpace, type pages as Wiki pages. Advertisers
fall into the trap and moron reporters tout it the greatest invention
since the slice bread.
Look at a paid Wiki page. It is full of logos, banners, menus,
color scheme, etc. of the site it resides on. Even MySpace allows you
to customize your pages.
A better option for advertisers is to start creating Squidoo lenses
or pages on any topic for free. Squidoo provides you all the free pages
you need to create contents on any topics you wish. You can also make
money from Squidoo if your lenses are popular.
Another option is to get a 10-year lease on a domain and redirect
Google Blogger pages to the domain. You collect money using AdSense.
If you pay for website pages, evaluate the system based on the following four criteria.
1. Customization: You should be able to fully customize your pages,
removing all logos, banners, menus, and color scheme of the site.
2. Traffic Model: The site should have a web model to attract visitors for a long time.
3. Page Promotion: You should have complete control of when and how
your pages are linked on the homepage of the site. It should not be
4. The site should not monetize by placing ads on any pages.
Use these four filters to evaluate a site that sells you pages for traffic and fun.