The Impact of Offline Internet Marketing Events
By Charles Hopkins
Published 09/20/2007 | Marketing
Just when the Internet Marketing community became comfortable with the
joys of working from home, the rise of offline Internet Marketing
events had brought people in droves to hotels and conference centers
around the world. And if you aren't planning on adding your name to the
list of attendees, you may be missing a prime opportunity for growing
your online business at a phenomenal rate.
Simply put, networking in person is alive and kicking! Even though
we all enjoy the benefits that the work at home lifestyle affords,
showing up in person at a live Internet Marketing event is close to
becoming a mandatory part of your business plan.
Have you ever exchanged a series of emails with someone, only to
meet them in person and realize they were totally different than you
expected? Or perhaps it was even a telephone call that followed the
emails and when you spoke to the individual, there was a personality
that emerged that the prior emails didn't accurately convey?
This experience is exactly what you will find when you attend live
events. We are all used to forming opinions based upon the written
word, but when you have a chance to "hear" the person behind the email,
it will almost invariably lead to an opportunity to bond on a much
deeper level with someone. And in many cases, what you find will amaze
and surprise you.
The reality of all this has opened the door to Internet Marketing
events that are popping up all over the globe. In years past, there
were only 4 or 5 main events that took center stage each year. But now,
if you keep an ear to the ground, no matter where you live, an event is
bound to spring up in your community or at the very least somewhere
within an hour or two drive from where you call home.
Simply put, the events are increasing to keep up with demand and
also to make it easy and affordable to everyone to attend. It is no
longer about traveling half way around the country or the world to get
to an event. They are easy to find in your own backyard.
Because the events no longer require thousands of dollars just to
show up, this is a perfect opportunity to get to just such an event and
start to make yourself known. While there, you will find Internet
Marketers at every phase of their careers and plentiful opportunities
will abound. If you are just starting out, you will find guidance and
mentors or if you are a midrange marketer, you will find many clients
and opportunities to Joint Venture (JV) with other marketers in your
No matter what your level of understanding, getting an opportunity
to get to know someone personally is one of the most invaluable
experiences you can have and will often lead to life changing paths
that you otherwise would never have been able to cultivate.