Should more websites equal more hassle?
By Charles Hopkins
Published 11/27/2007 | Internet
Any web entrepreneur or internet marketer who has decided to pursue
their goals by traveling down the road of developing a large number of
niche websites - rather than focusing all their attention on one or two
supersites - eventually faces this dilemma. Is the web design software
you've chosen capable of managing 50, 100 or more websites with ease,
or is it going to make the task of managing and updating your portfolio
of websites too much to handle?
Unfortunately, many niche marketers are well down the road before
this problem begins to have a significant impact on their productivity.
They may already have 10 or 20 websites up and running before they
begin to notice that a problem may be looming. Once they do, another
question rapidly comes to mind, "Should I keep going, or switch all my
sites over to some other software now?"
There isn't one simple, catch-all solution. The software you
choose, will be determined as much by your need to build and manage a
large number of websites as by how you intend to maintain them going
forward. Converting your existing sites over to another application is
probably a task best outsourced. Stick to what you're good at.
If you expect to continue to maintain your growing portfolio by
yourself, then software such as XSitePro is more than up to the task.
It is cheaper than the likes of Dreamweaver and has a far less daunting
learning curve. The included templates are not all that inspiring, but
there are some better ones available to buy and it is relatively easy
to modify template graphics to suit your needs.
Managing a large number of sites in XSitePro is quite easy. The
software can keep track of your Adsense details as well as multiple
affiliate accounts, making it ideal for internet marketers. Any changes
to a site can be published with just a mouse click. The built in SEO
tools and reporting functions are very useful and can save a lot of
time and costly errors.
The growing popularity of Web 2.0 and social bookmarking sites,
however, puts XSitePro at a disadvantage as it is not built to design
sites with the required functionality. Wordpress and Joomla stand out
in this arena, and have the added benefit of making collaboration and
user created content very easy, but managing a large number of
Wordpress or Joomla sites would be a chore.
Blogging is another area that XSitePro is not equipped for. But if
blogging is your thing, then there is another cheap, even free,
solution to managing a lot of websites that is worth considering ...
Blogger. Although Wordpress has become the blogging tool of choice for
many internet marketers, Blogger allows you to create unlimited blogs
for free, host them for free and manage them all from one place, your
Blogger Dashboard. If you have your own hosting account you can host
your blogs there and still manage them all from your Dashboard.
Of course, the easiest, if not the cheapest way to manage a large number of websites is to pay someone else to do it!