Internet Marketing Focus
By Charles Hopkins
Published 11/27/2007 | Internet
Internet marketing is a complicated business. There is so much to
learn. Building websites, learning search engine optimization, emails,
autoresponders and that is just some of it. Then you have to find your
niche, research your market, dream up your product and on and on it
goes. Then just as you think you have figured out your blueprint along
comes another indispensable tool or system. So you make a few
adjustments and read another 150 pages of instructions and watch
another 20 hours of high powered video. Phew! You take a deep breath
and rewrite your blueprint. You turn on the computer and check your
emails. There are 65 emails all heralding the latest and greatest in
internet marketing. Spy on your opposition, buy these private label
rights and do not forget to listen in to the latest over hyped
teleconference with two or three self proclaimed gurus thinly
disguising mutual backslapping for selling some over priced "how to"
book which is probably just another rehash of what you learned two or
three months ago.
Have you ever wondered if this is a cleverly orchestrated plan by
the successful operators to confuse the would be marketers out there.
Maybe not but it does sow the seeds of utter confusion into the minds
of the unfocused.
The fact is your email inbox is a major distraction to actually
getting on and achieving success in internet marketing.The answer here
is to limit severely the amount of email you read. Go through the list
of emails you receive and unsubscribe from most of them. Be thoroughly
ruthless and just retain one or two of your very best newsletters. It
is probably going to be painful because you enjoy receiving them and
will spend hours reading them and the things they promote. But that is
the point, they have actually distracted you and robbed hours of your
Now it is time to focus and select that aspect of internet
marketing that you enjoy. Go for one thing and get it going properly
and then expand into the next thing in a natural progression that will
best compliment your first interest. Follow your prepared blueprint and
focus on that. Do not be totally deaf to what is going on in the
internet marketing world but limit the destructively distracting nature
of so much of it.
So concentrate and focus on achieving your goals and making some
money. Join a good mentoring program if you really need to but stop
hopping from one thing to the other. Be single minded and maintain that
focus. When you have achieved your initial goals and have things
running on some sort of auto pilot then you can look around for ways to
improve and fine tune your business.