4 Basic website security measures for the internet marketer
By Charles Hopkins
Published 11/27/2007 | Website Promotion
With more people setting up their own home based, online business every
day, the amount of vulnerable web sites is increasing at an alarming
pace. And the blame for this lies mostly within the Internet Marketing
community itself. Why? Using the powerful techniques of persuasion at
their disposal, many so-called Internet Marketing Gurus lure people
into setting up their own online business by providing them with
ready-made, plug and play web sites that contain basic security flaws.
Do not forget that most of these sites are made by marketers, not
programmers! And the consequences for you can be disastrous...
One of the most common vulnerabilities - and paradoxically the most
easily cured - is to ensure that each directory on your site contains
an index file. By default, web browsers, when directed to a directory
look first of all for a file named index. This could be followed by a
variety of extensions such as .html, .htm, .shtml or .php to name the
most common ones.
If the browser does not encounter the index file, it will display
the entire directory in the form of a clickable navigation list,
disclosing all its contents for the world to see, thus leaving your
precious and often restricted content wide open to any type of
To prevent this from happening you should make sure that you have
at least one or a combination of the 4 following basic security
measures in place:
Security measure 1:
Ensure that each directory contains an index file by renaming the
default page you want to be shown to index. Then make sure that all the
internal links to that page are updated as well!
Security measure 2:
Create an empty index file. When arriving at the directory, a blank
page will be shown, but you will no longer be displaying a directory
listing. You could also provide a message and a clickable link on that
page to take your visitors to the correct page.
Security measure 3:
Create an index file that contains a redirection to the page you
want to be shown. There are many free and easily implemented code
snippets available that will allow you to do so and your visitors will
not even notice that they are being redirected.
Security measure 4:
If you have downloadable content that people have to pay for, do
not keep it it the same directory as the sales page, but keep it in a
separate, secure directory and set up your payment processor to that
directory. This way you ensure that only people who have paid for the
content have access to it.
When selling products online as an Internet Marketer or otherwise,
you are more prone to people trying to get to your restricted content
so as to avoid having to pay for it. These 4 basic security measures
should help you drastically reduce the risk of unlawful access to your
site and save you from a lot of headaches and worries.