Link exchange programs: the barometer of online success
By Charles Hopkins
Published 11/27/2007 | Internet
Link exchange not only increases visibility, it gives you competitive
advantage. Find out how this can work for your website.
The density of links on your site is a crucial indicator of your
site page ranking and popularity online. This is why most websites pay
a great deal of money to subscribe to maximum number of link exchange
Most of the popular search engines are always in need of sites
populated with high quality and associated links. They tend to track
down sites that have such links almost instantly. It's because search
engines have robots or spiders that crawl websites and index the ones
with the best link exchange programs on them. Then automatically such
sites get to enjoy better page ranking and placement online.
Page rankings are an indicator of the popularity of your website
online. The higher your page rank, the better the placement and hence
more traffic influx. You can greatly enhance your website's page
ranking online via good quality link exchange programs. There are
plenty of such programs available these days that provide you with high
quality links relevant to your site.
Sharing is profitable
Reciprocal linking offers a great way to improve the density of
links to your site. There are many partners easily accessible these
days that will provide you with associated and high quality links onto
your site. The way it works is that you provide them with a set of
links and they in turn provide you access to their link exchange
programs. By exchanging links with each other, you get to improve the
density of quality links on your site.
One-way inbound links
If you wish to attract more traffic inward and don't want to
redirect to another site, it makes sense to have more one-way links on
your site. Through one-way link exchange programs, you get to focus the
primary attention on your own website, without allowing visitors to
navigate to some other sites.
Paid might be better
Many people are misled into thinking that it is better to go for
free link exchange programs as opposed to paid ones. However, when
subscribing to the free programs, you might risk losing out on
credibility and reputation online. It's because most of the free links
do not possess the same degree of quality as the paid ones do. Besides
you get access to more relevant links through paid ones. Therefore, it
might be a better idea to subscribe to paid links on a smaller level
rather than having a horde of free random links on your site.